Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Nonvoters: Who They Are, What They Think
Overview In the final days before Tuesday’s election, most of the focus will be on those likely to cast votes. But a sizable minority of adults choose not to vote or are unable to vote. By their absence, they also will affect the outcome. Nonvoters are numerous; in 2008, they constituted about 43% of the […]
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In Deadlocked Race, Neither Side Has Ground Game Advantage
Overview Just as the presidential race is deadlocked in the campaign’s final days, the candidates are also running about even when it comes to the ground game. Voters nationally, as well those in the closely contested battleground states, report being contacted at about the same rates by each of the campaigns. And with a fifth […]
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Presidential Race Dead Even; Romney Maintains Turnout Edge
Overview As the presidential campaign enters its final week, Barack Obama has failed to regain much of the support he lost in the days following the first presidential debate and the race is now even among likely voters: 47% favor Obama while an identical percentage supports Mitt Romney. The latest national survey by the Pew […]
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Storify: Public Opinion on Foreign Policy
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Republicans Increasingly Positive About Campaign
Overview Republicans express increasingly positive opinions about the presidential campaign and are now about as likely as Democrats to view the campaign as interesting and informative. In early September, shortly after the party conventions, far more Democrats than Republicans said the campaign was interesting and informative. The new survey by the Pew Research Center for […]
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Keeping it real at high-tech health conferences
Two recent presentations focused on the human element of health and technology – my favorite topic.
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
