Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Overview Heading into Wednesday night’s first presidential debate, voters expect that Barack Obama will do a better job than Mitt Romney. A substantial majority of voters plan to watch the debate: 62% say they are very likely to watch, another 21% say they are somewhat likely. The latest national survey by the Pew Research Center […]
During every election cycle, many churches and other religious groups find themselves wondering what role, if any, they can play in the political process. “Preaching Politics From the Pulpit” explains the IRS limits on political activity by nonprofit, tax-exempt organizations. An accompanying graphic shows that Americans continue to be wary of church involvement in partisan politics.
Overview Mitt Romney’s statement that 47% of the public is dependent on government has registered strongly with voters. Fully two-thirds of voters (67%) correctly identify Romney as the candidate who made the comments. Among those aware that Romney made comments about the “47%”, more than half (55%) have a negative reaction while just 23% react […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.