When we study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels.
As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here's a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
The number of Americans ages 100 and older is projected to more than quadruple over the next three decades.
Roughly one-in-five Americans ages 65 and older were employed in 2023 – nearly double the share of those who were working 35 years ago.
YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.
The median age for all U.S. presidents on the day of their first inauguration is 55 years old.
One-in-six Americans ages 50 and older (17%) say they have ever used a dating site or app.
When asked about the ideal age of a president, around half of Americans (49%) say they prefer someone in their 50s.
As of 2021, 25% of 40-year-olds in the United States had never been married, a significant increase from 20% in 2010.
Young workers express lower levels of job satisfaction than older ones, but most are content with their job
Young workers express general contentment with many aspects of work; personal connections like relationships with co-workers stand out.
Today's 21-year-olds are less likely than their predecessors in 1980 to have reached five key milestones, including having a full-time job.