Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
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Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
62% of Americans disapprove of Trump’s handling of the military action against Iran, and 59% say the U.S. made the wrong decision in using military force.
The number of gun deaths in the U.S. fell for the third consecutive year in 2024 but remained among the highest annual totals on record.
61% of adults say that the feeling that some wealthy people don’t pay their fair share bothers them a lot. 60% say this about some some corporations.
A 60% majority of U.S. adults say abortion should be legal in all or most cases. This share is down slightly from the last few years.
In the 10 years that we have asked this question, Americans overall have consistently been more likely to say their side is losing than to say it’s winning.
Overall, 44% of U.S. adults say they trust the U.S. a lot or some to regulate the use of AI effectively, while 47% have little to no trust in the U.S. to do this.
Democrats’ frustration with their own party is up sharply, as many say it hasn’t pushed back hard enough against Trump and the GOP. In contrast, 40% of Republicans say they are frustrated with their party.
About six-in-ten U.S. adults now say they favor more nuclear power plants to generate electricity, up from 43% in 2020.
About six-in-ten now say they have an unfavorable view of the Israeli government, with a rising share saying Israel is “going too far.”
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