Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Overview Proposals to require voters to show photo identification before being allowed to vote draw overwhelming support. By 77% to 20%, voters favor a requirement that those voting be required to show photo ID. Opinion about this is little changed from six years ago, when 80% of voters supported voter photo ID requirements. Several states […]
Overview The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the […]
Catholics are often identified as a major “swing” voting group in American politics. A new analysis shows that the only group of Catholics that has been divided in recent elections is white Catholics who identify as political moderates.
Overview Ahead of Thursday’s vice presidential debate, more voters view Joe Biden unfavorably than favorably, while opinions about Paul Ryan are more evenly divided. Biden’s image is far less positive than it was shortly before his 2008 debate with Sarah Palin; Ryan is viewed less favorably than Palin was just prior to the last vice-presidential […]
Overview 2012 Election Voter Preference Trends Track voter preferences for Obama vs. Romney overall and by demographic group among registered voters. Mitt Romney no longer trails Barack Obama in the Pew Research Center’s presidential election polling. By about three-to-one, voters say Romney did a better job than Obama in the Oct. 3 debate, and the […]
In a July 2012 Pew Research Center survey, two-thirds of American adults say churches and other houses of worship should not come out in favor of one candidate over another during political elections.
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.