Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Overview In the final days before Tuesday’s election, most of the focus will be on those likely to cast votes. But a sizable minority of adults choose not to vote or are unable to vote. By their absence, they also will affect the outcome. Nonvoters are numerous; in 2008, they constituted about 43% of the […]
Overview Just as the presidential race is deadlocked in the campaign’s final days, the candidates are also running about even when it comes to the ground game. Voters nationally, as well those in the closely contested battleground states, report being contacted at about the same rates by each of the campaigns. And with a fifth […]
Overview As the presidential campaign enters its final week, Barack Obama has failed to regain much of the support he lost in the days following the first presidential debate and the race is now even among likely voters: 47% favor Obama while an identical percentage supports Mitt Romney. The latest national survey by the Pew […]
Overview Republicans express increasingly positive opinions about the presidential campaign and are now about as likely as Democrats to view the campaign as interesting and informative. In early September, shortly after the party conventions, far more Democrats than Republicans said the campaign was interesting and informative. The new survey by the Pew Research Center for […]
Two recent presentations focused on the human element of health and technology – my favorite topic.
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.