Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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No Consensus View on Election Outcome
Overview Voters had a mixed reaction to the outcome of the 2012 presidential election in the hours immediately following Barack Obama’s victory. Reflecting the narrow vote margin between the candidates, 44% of voters overall said they were happy with the outcome, while 43% said they were unhappy, according to a Pew Research Center report based […]
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A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys
As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare […]
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Changing Face of America Helps Assure Obama Victory
Barack Obama retained enough support from key elements of his base to win reelection, even as he lost ground nationally since 2008. In particular, Obama maintained wide advantages among young people, women, minorities, and both the less affluent and the well-educated. Overall, Obama benefited from relatively strong turnout – both nationally and in key battleground […]
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Signature Reports
Changing Partisan Coalitions in a Politically Divided Nation
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ Dismal Views of the Nation’s Politics
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Beyond Red vs. Blue: The Political Typology
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
In a Politically Polarized Era, Sharp Divides in Both Partisan Coalitions
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.
