Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Leading up to the election, there was speculation about how strongly white evangelical Protestants would support a Mormon candidate. According to a new Pew Research Center analysis of exit poll data, white evangelicals voted for Mitt Romney with as much enthusiasm as his other supporters did.
In winning reelection, Barack Obama won 60% of the vote among those younger than 30. That was down somewhat from 2008, when Obama won nearly two-thirds (66%) of the votes of young people. However, Obama’s youth support may have been an even more important factor in his victory this year than it was in 2008. […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.