Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Politics & Policy
Sign up for our politics newsletter
Our latest politics data every month
All
Politics & Policy
Publications
-
No Consensus View on Election Outcome
Overview Voters had a mixed reaction to the outcome of the 2012 presidential election in the hours immediately following Barack Obama’s victory. Reflecting the narrow vote margin between the candidates, 44% of voters overall said they were happy with the outcome, while 43% said they were unhappy, according to a Pew Research Center report based […]
-
A Comparison of Results from Surveys by the Pew Research Center and Google Consumer Surveys
As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare […]
-
Changing Face of America Helps Assure Obama Victory
Barack Obama retained enough support from key elements of his base to win reelection, even as he lost ground nationally since 2008. In particular, Obama maintained wide advantages among young people, women, minorities, and both the less affluent and the well-educated. Overall, Obama benefited from relatively strong turnout – both nationally and in key battleground […]
-
How the Faithful Voted: 2012 Preliminary Analysis
Obama’s margin of victory in the 2012 popular vote was smaller than in 2008. But the religious contours of the electorate were similar to recent elections – traditionally Republican groups such as white evangelicals and weekly churchgoers strongly backed Romney, while traditionally Democratic groups such as black Protestants, Hispanic Catholics, Jews and the religiously unaffiliated backed Obama by large margins.
REfine Your Selection
Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
