Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Public Opinion of Election Coverage Improves
Report Summary American voters gave the press a C+ grade for its coverage of the 1990 campaign, but that is a substantial improvement over the D+ grade the press received for its coverage of the 1988 presidential campaign. The press received better ratings than the parties and the campaign professionals for Election ’90. In 1988, […]
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Gulf Still Top Story: Interest In Faltering Economy Surges
Report Summary Interest in news about the economy and the election campaigns increased markedly in the past month, but the crisis in the Gulf continued to be the story most closely followed by the American public. For the fourth consecutive month, approximately two-thirds of Times Mirror’s nationwide sample (62%) reported that it was following the […]
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Gas Prices Rival Gulf For Public Attention
Report Summary The focus of the American public’s attention is shifting to the domestic consequences of the Gulf crisis. Although Iraqi occupation of Kuwait and U.S. troop deployment to the Gulf continues to dominate the consciousness of Americans, news about rising gasoline prices drew nearly as much public interest in September. At the same time, […]
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Public Interest in Gulf Crisis Unabated
Report Summary Americans remain as attentive as they were a month ago to events in the Persian Gulf. Sixty-three percent of the public are following news about the Iraqi occupation of Kuwait and the deployment of U.S. forces to the Persian Gulf very closely. Our August survey showed an only marginally higher level of interest […]
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American Public Riveted To News of Iraq and Saudi Arabia
Report Summary In a nation bombarded by a steady stream of new diets, health conscious cookbooks, physical fitness, low-fat foods and cholesterol tests, many Americans still say they are overweight and only a small number rate their physical condition and health as excellent. Fighting the battle of the bulge as well as the urge to […]
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Bush’s “Quiet Popularity” Higher that Reagan’s After Year in White House
Report Summary As George Bush completes his first year in the White House, he is far more popular than Ronald Reagan was eight years ago, but the American public doesn’t think so; and that perception may prove to be as important to the President as his actual standing in the opinion polls.
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The People, the Press & Politics: Public Opinion About Economic Issues
Report Summary Public perceptions and priorities are changing as the new administration begins its effort to deal with the nation’s economic problems. This new Times Mirror survey identifies five important elements of public opinion that have significant implications for economic policy alternatives. These trends and dispositions emerge from an analysis of the findings of 2000 […]
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The People, The Press, & Politics – Survey III
Report Summary This is the third in a series of nationwide personal interview surveys commissioned by Times Mirror to assess the American electorate. The People, The Press, and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987. The overall purpose of these surveys is to better understand voter […]
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The People, the Press & Politics
Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
