Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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New Hampshire and The Nation
Report Summary In New Hampshire the President’s approval ratings are in the thirties, satisfaction with the nation’s course is in the teen’s and nearly half the state’s voters describe economic conditions as a depression. Yet, George Bush leads Pat Buchanan by a 66% to 20% margin among likely Republican voters, and the entire electorate divides […]
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Americans want Bush call for Public Works/Job Program
Report Summary With the State of the Union Address days away, a majority of the American people (52 percent) want President George Bush to call for a public works program to put the unemployed back to work as their first choice to revitalize the economy. President Bush’s job approval rating continues to drop (46%) as […]
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Two In Three Want Candidates To Discuss Economic Issues
Report Summary A survey by the Times Mirror Center for the People and the Press finds a public far more interested in the state of the economy than in any other potential issue in the 1992 presidential campaign. Voters say they want to hear more about where presidential candidates stand on issues than they have […]
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Thomas Court Appointment Stirs Large Interest
Report Summary The nomination of Clarence Thomas to the U.S. Supreme Court and stories relating to the condition of the economy were the most closely followed news events of the past four weeks. Thirty-five percent of the public said they were following news about the economy very closely and 33% said they were following news […]
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In the Gulf: Part II
Report Summary In the afterglow of victory in the Gulf the public offers little criticism of the press for the way it covered the war and shows almost no reservations about the military restrictions placed on war news. Over eight in ten Americans rated news coverage of the war as excellent or good, with fully […]
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The People, The Press and The War in The Gulf
Report Summary The American public gives high marks to media coverage of the war in the Gulf at the same time as it calls for increased military control of how the news is covered. A fifty-seven percent majority believes that the military should increase its control over reporting of the war while 34% believe that […]
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Divided Public Focused on Gulf News: Braced For Bloody War
Report Summary As the crisis in the Persian Gulf approaches its climax, the public remains riveted to the story, with 59 percent of survey respondents saying they are following developments very closely and 66 percent saying they have given a great deal of thought to the question of using military force against Iraq.
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Public Opinion of Election Coverage Improves
Report Summary American voters gave the press a C+ grade for its coverage of the 1990 campaign, but that is a substantial improvement over the D+ grade the press received for its coverage of the 1988 presidential campaign. The press received better ratings than the parties and the campaign professionals for Election ’90. In 1988, […]
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Gulf Still Top Story: Interest In Faltering Economy Surges
Report Summary Interest in news about the economy and the election campaigns increased markedly in the past month, but the crisis in the Gulf continued to be the story most closely followed by the American public. For the fourth consecutive month, approximately two-thirds of Times Mirror’s nationwide sample (62%) reported that it was following the […]
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Gas Prices Rival Gulf For Public Attention
Report Summary The focus of the American public’s attention is shifting to the domestic consequences of the Gulf crisis. Although Iraqi occupation of Kuwait and U.S. troop deployment to the Gulf continues to dominate the consciousness of Americans, news about rising gasoline prices drew nearly as much public interest in September. At the same time, […]
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Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
