Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Most of the analysis in this report is based on telephone interviews conducted January 4-8, 2012 among a national sample of 1,507 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (902 respondents were interviewed on a landline telephone, and 605 were interviewed on a cell […]
Overview Public opinion about the death penalty has changed only modestly in recent years, but there continues to be far less support for the death penalty than there was in the mid-1990s. A survey by the Pew Research Center for the People & the Press and the Pew Forum on Religion & Public Life, conducted […]
Here are several findings from polling of voters on the day of the Iowa caucuses that may — or may not — prove to be important as the GOP race moves on to New Hampshire and beyond. Romney Gets 1% of “True Conservative” Voters. A quarter of Iowa caucus voters said the most important candidate […]
Polling conducted as voters entered the 2012 Iowa caucuses shows a clear split between born-again evangelical Christians, who favored Rick Santorum, and other voters, who favored Mitt Romney.
Four years ago, as voters were about to cast the first ballots in the 2008 election, the public’s mood was not very good, but still a lot better than it is today. In late 2007, the economic recession was gaining strength and the public’s view of the economy had grown more negative. Only about a […]
Newt Gingrich currently holds a 35% to 21% lead over Mitt Romney among Republican and Republican-leaning voters who say they are very likely to vote in the GOP primaries or caucuses, and his lead is even larger among white evangelical GOP voters.
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.