Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Most of the analysis in this report is based on telephone interviews conducted January 4-8, 2012 among a national sample of 1,507 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (902 respondents were interviewed on a landline telephone, and 605 were interviewed on a cell […]
Overview Public opinion about the death penalty has changed only modestly in recent years, but there continues to be far less support for the death penalty than there was in the mid-1990s. A survey by the Pew Research Center for the People & the Press and the Pew Forum on Religion & Public Life, conducted […]
Here are several findings from polling of voters on the day of the Iowa caucuses that may — or may not — prove to be important as the GOP race moves on to New Hampshire and beyond. Romney Gets 1% of “True Conservative” Voters. A quarter of Iowa caucus voters said the most important candidate […]
Polling conducted as voters entered the 2012 Iowa caucuses shows a clear split between born-again evangelical Christians, who favored Rick Santorum, and other voters, who favored Mitt Romney.
Four years ago, as voters were about to cast the first ballots in the 2008 election, the public’s mood was not very good, but still a lot better than it is today. In late 2007, the economic recession was gaining strength and the public’s view of the economy had grown more negative. Only about a […]
Newt Gingrich currently holds a 35% to 21% lead over Mitt Romney among Republican and Republican-leaning voters who say they are very likely to vote in the GOP primaries or caucuses, and his lead is even larger among white evangelical GOP voters.
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.