Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Public Priorities: Deficit Rising, Terrorism Slipping
Overview As the 2012 State of the Union approaches, the public continues to give the highest priority to economic issues. Fully 86% say that strengthening the economy should be a top priority for the president and Congress this year, and 82% rate improving the job situation as a top priority. None of the other 20 […]
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Religion and the 2012 South Carolina Republican Primary
In his South Carolina Republican primary win, Newt Gingrich received strong support from born-again/evangelical Christians and from voters who said that it is important to them that a candidate shares their religious beliefs.
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Religion and the Presidential Campaign: January Update
Polling conducted Jan. 11-16 shows that Mitt Romney maintains a substantial lead nationally in the race for the GOP nomination and finds few differences in the candidate preferences of some major religious groups.
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Campaign 2012: Too Negative, Too Long, Dull
Overview As the Republican candidates battle for the chance to challenge Barack Obama in November, many Americans are highly critical of the presidential campaign. Half (50%) say the campaign has been too negative. By comparison, four years ago, amidst primary fights in both parties, just 28% said the campaign at that point was too negative. […]
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Unpopular Nationally, Romney Holds Solid GOP Lead
Overview Days ahead of the South Carolina primary, Mitt Romney maintains a substantial lead nationally in the race for the GOP nomination. Yet his image among all voters has slipped since November and he runs no better in a general election matchup with Barack Obama than he did then, despite his advantage as the “electable” […]
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Super PACs Having Negative Impact, Say Voters Aware of ’Citizens United’ Ruling
Overview As campaign advertisements funded by Super PACs dominate the airwaves in the lead-up to the South Carolina primaries this Saturday, 54% of registered voters say they have heard about the 2010 Supreme Court decision that allows corporations and individuals to spend as much money as they want on political advertising as long as it […]
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Few GOP Voters Would be Swayed by Endorsements
Political endorsements by prominent Republicans would provide little help for GOP candidates in the primaries and might be more of a liability than a benefit in a general election campaign. Most Republican and Republican-leaning voters say that candidate endorsements by leading GOP figures, including George W. Bush, Sarah Palin and John McCain, would make no […]
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Signature Reports
Changing Partisan Coalitions in a Politically Divided Nation
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ Dismal Views of the Nation’s Politics
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Beyond Red vs. Blue: The Political Typology
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
In a Politically Polarized Era, Sharp Divides in Both Partisan Coalitions
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.
