Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
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Election News Tops Public Interest and Coverage
Overview With a critical Republican primary in Florida, the 2012 presidential campaign was the public’s top story last week, closely followed by news about the economy. About a quarter (23%) say they followed news about the candidates for president most closely. Another 18% say the economy was their top story. Nearly as many (15%) say […]
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Cable Leads the Pack as Campaign News Source
Overview With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]
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Religion and Attitudes Toward Same-Sex Marriage
The 9th U.S. Circuit Court of Appeals ruled on Feb. 7 that a 2008 California referendum banning same-sex marriage is unconstitutional. According to the Pew Research Center’s latest polling on the issue, support for same-sex marriage varies by religious group.
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Religion and the 2012 Nevada Republican Caucuses
Romney’s win included overwhelming support from Mormons and strong support from Catholic voters. He also won among white born-again/evangelical Protestants, though his support from that group continues to be somewhat more tepid than among non-evangelicals.
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Lower-Income Republicans Say Government Does Too Little for Poor People
Mitt Romney’s statement that he is focused solely on the problems of middle class Americans, not the poor, may not sit well with lower-income voters within his own party. Roughly a quarter of Republican and Republican-leaning registered voters have annual family incomes under $30,000, and most of them say that the government does not do […]
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Religion and the 2012 Florida Republican Primary
In his commanding win in the Florida Republican primary, Mitt Romney received strong support from Catholics and from voters who do not describe themselves as white born-again/evangelical Christians. Among both white evangelicals and Protestant voters, Romney ran about even with Newt Gingrich.
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Primary Fight and Obama Speech Top News Interest
Overview In the days before Tuesday’s hard-fought Florida primary and just after the president’s State of the Union address, political stories topped the public’s news interest. About two-in-ten (22%) say they followed news about candidates for the 2012 presidential elections more closely than any other news last week. About as many (18%) say their top […]
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GOP Voters Continue to Give Field Subpar Ratings
Amid a bruising primary campaign, Republicans remain unimpressed with their party’s presidential field. In fact, more Republican and Republican-leaning registered voters say the GOP field is only fair or poor (52%) than did so in early January (44%). By comparison, just 46% of Republican voters have positive opinions of the GOP field, according to the […]
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Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
