Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Overview With a critical Republican primary in Florida, the 2012 presidential campaign was the public’s top story last week, closely followed by news about the economy. About a quarter (23%) say they followed news about the candidates for president most closely. Another 18% say the economy was their top story. Nearly as many (15%) say […]
Overview With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]
Romney’s win included overwhelming support from Mormons and strong support from Catholic voters. He also won among white born-again/evangelical Protestants, though his support from that group continues to be somewhat more tepid than among non-evangelicals.
Mitt Romney’s statement that he is focused solely on the problems of middle class Americans, not the poor, may not sit well with lower-income voters within his own party. Roughly a quarter of Republican and Republican-leaning registered voters have annual family incomes under $30,000, and most of them say that the government does not do […]
In his commanding win in the Florida Republican primary, Mitt Romney received strong support from Catholics and from voters who do not describe themselves as white born-again/evangelical Christians. Among both white evangelicals and Protestant voters, Romney ran about even with Newt Gingrich.
Overview In the days before Tuesday’s hard-fought Florida primary and just after the president’s State of the Union address, political stories topped the public’s news interest. About two-in-ten (22%) say they followed news about candidates for the 2012 presidential elections more closely than any other news last week. About as many (18%) say their top […]
Amid a bruising primary campaign, Republicans remain unimpressed with their party’s presidential field. In fact, more Republican and Republican-leaning registered voters say the GOP field is only fair or poor (52%) than did so in early January (44%). By comparison, just 46% of Republican voters have positive opinions of the GOP field, according to the […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.