Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
Introduction and Summary Americans continue to express a strong sense of individualism. They believe their destiny is in their own hands and that hard work will be rewarded. But they also believe that society should level the playing field so that everyone has an equal chance to get ahead. The public credits business for much […]
Introduction and Summary Washington’s leaders and the American public are out of step with one another. Public distrust of government is paralleled by a belief among members of Congress, presidential appointees and senior civil servants that the American public is too ill-informed to make wise decisions about important issues. Washington leaders also significantly underestimate the […]
Introduction and Summary A unique survey research experiment finds that public opinion polls, as they are typically conducted, do not understate conservative opinions or support for the Republican Party. Conservative critics of the polls have charged that these surveys are politically biased. A methodological study by the Pew Research Center finds little evidence of this, […]
Introduction and Summary Americans continue to distrust the government, although there are signs that hostility toward government has begun to diminish. There is also considerable evidence that distrust of government is strongly connected to how people feel about the overall state of the nation. Today, personal satisfaction is soaring, the economy is thriving and confidence […]
Introduction and Summary A strong State of the Union address combined with public anger at the news media fueled President Clinton’s unexpected lift to a 71% approval rating — even as allegations of a White House sex scandal consumed Washington. When asked in a Pew Research Center re-interview survey why they had changed their minds […]
Introduction and Summary In his sixth State of the Union next week, President Clinton will face an American public that retains a healthy appetite for government activism — fully two-thirds advocate spending any budget surplus this year. But that enthusiasm is tempered by often sharp generational differences on federal spending priorities. In a clear signal […]
Introduction and Summary The post-Cold War era may be less than a decade old, but Americans whose views help shape U.S. foreign policy have grown remarkably comfortable with it. Compared to four years ago when they were deeply troubled, American Opinion Leaders today see the world as a better place, where U.S. influence is enhanced […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.