Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Politics & Policy
Sign up for our politics newsletter
Our latest politics data every month
All
Politics & Policy
Publications
-
Bill Clinton’s Solid Lead
Bill Clinton’s lead in the polls is impressive compared to other early front runners in recent presidential elections. His margin over Bob Dole is large, consistent and trending upward. Only Ronald Reagan in 1984 enjoyed all of these advantages. Four out of the six nationwide surveys conducted in early to mid-April show that Clinton’s lead […]
-
Public Apathetic about Nuclear Terrorism
Summary Most Americans acknowledge the fact that terrorists could strike a U.S. city with a nuclear, chemical or biological weapon, yet few worry about the possibility, according to the findings of a recent nationwide Pew Research Center survey. The poll confirms the lack of public engagement on this issue experienced by Senator Richard Lugar, who […]
-
Democratic Congressional Prospects Improve
Introduction and Summary Criticism of the GOP legislative agenda and the President’s improved standing in the polls now threaten prospects for continued Republican control of the House. Generic support for GOP Congressional candidates has significantly eroded over the past six months. While things are looking up for the Democrats, there may be worrisome parallels to […]
-
Polls Trounce Pundits In Forecasting Primaries
Also: Wither The Perot Voter; Polling On The Buchanan Message; And You Think The Republican Party is Divided
-
Class Collisions in Response to Buchanan, Nationwide
Introduction and Summary Pat Buchanan’s populist appeals have broadened and strengthened his base as a GOP primary candidate, but at the expense of potential support from key groups that typically vote Republican in presidential elections. A 52% majority of college graduates and 53% of those who earn $75,000 a year or more are displeased with […]
-
Volatility Still to Come in New Hampshire
Also: The Big Poll That Didn’t
-
Chance Error and Bill Clinton’s Political Fortunes
The big difference this week between the CNN/USA/Gallup poll and ABC/WP poll is the first major polling disparity of the ’96 campaign. Gallup’s results indicate that support for the President has tumbled sharply, while the GOP leadership is viewed more favorably than a month ago. In sharp contrast, the ABC/WP poll found no trend away […]
-
The Iowa Echo, And Playing For Second In New Hampshire
Also: Centrism, No Passing Fancy; Small Changes In Question Wording Department
-
Younger Americans and Women Less Informed: One In Four Americans Follow National News Closely
Summary On the occasion of our transition from Times Mirror Center for the People and the Press to the Pew Research Center, we offer an overview of what we have learned during the past five years about the news stories that are followed closely by the public and how much Americans know about current events. […]
-
Energized Democrats Backing Clinton
Introduction and Summary Anxiety may replace anger as the dominant voter emotion in 1996. A major national survey finds significantly more Americans than 18 months ago worried about affording major expenses such as health care costs, college tuition, retirement funds and housing costs. Voter anxiety has increased across the political spectrum and appears to be […]
REfine Your Selection
Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
