Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Report Summary Despite signs of an economic turn around, Americans remain highly dissatisfied with the state of the nation, financially burdened and fearful about their futures. From an economic point of view, continued discontent with earning power of American jobs is inhibiting celebration of the economic recovery. From a political one, preoccupation with Whitewater is […]
Report Summary The Whitewater scandal is sapping public confidence in Bill Clinton. Almost as many Americans now disapprove, as approve of the way the President is handling his job, and there is a growing belief that the Whitewater case is disrupting the government’s ability to deal with major policy issues such as crime, healthcare reform, […]
Report Summary As concern about crime has supplanted the recession as the public’s single greatest worry, Americans express strong support for Bill Clinton’s efforts to control the use of handguns. Most also say they would like to see the President challenge the National Rifle Association, which a growing number of Americans feel has too much […]
Report Summary As his first year in office comes to a close, Bill Clinton has significantly repaired his personal image. Although his approval ratings have yet to reach the 50% mark, Americans have a vastly improved impression of the President’s ability to accomplish his goals than they had earlier in the year.
Report Summary As with NAFTA, American opinion leaders and the American public have conflicting views about Asia. A plurality of opinion leaders believe Asia is now more important to the United States than Europe, a recent survey found, while the public (by a 50% to 31% margin) continues to see Europe as most important. The […]
Report Summary We undertook this latest survey of the Times Mirror Center for The People & The Press, America’s Place in the New World, in an effort to discover where the nation’s top non-governmental leaders believe America is today, domestically and in foreign affairs, and where it should go in the post Cold War world. […]
REPORT SUMMARY The American public is expressing wary support for the Clinton health care reform plan, as many Americans attempt to balance the strong appeal of guaranteeing universal access with questions, if not doubts about, how much protection the Clinton approach will actually provide, what it will cost and to what extent it will restrict […]
Report Summary Most Americans say they still haven’t made up their minds about Bill Clinton. But the President’s personal image has been weakened by a belief that he can’t get things done and a feeling that he breaks his promises. Six months into office few Americans can cite a Clinton achievement without prompting, and the […]
Report Summary American public opinion is being distorted and exaggerated by the voices that dominate the airwaves of talk radio, clog the White House switchboard when a Zoe Baird stumbles, and respond to call-in polls. In the current environment, these new voices of public opinion can caricature discontent with American political institutions, rather than genuinely […]
REPORT SUMMARY Many Americans think the press is being unfair to Bill Clinton, and the public most often complains that the media has come to an earlier judgment about this President’s performance than it did about his predecessors. But the public does not blame the press for being too critical of Bill Clinton, nor for causing […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.