Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Americans Only a Little Better Off, But Much Less Anxious
Introduction and Summary Psychologically, Americans have turned an important corner recently. They have become much less concerned about meeting major financial commitments, even though they say their material conditions have not dramatically improved. Heightened worries about affording health care, saving for retirement, or saving for a child’s college education have fallen off significantly in recent […]
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Motherhood Today — A Tougher Job, Less Ably Done
Introduction and Summary Contemporary motherhood is a balancing act for many women. Fully half of American women with children under 18 now work full time, and the biggest challenge they face, in their own words, is dealing with time pressures attendant to being a mother as well as a worker and a wife. No wonder […]
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Americans Unmoved by Washington’s Big Stories
Introduction and Summary Top news stories from Washington are not connecting with the American people, according to the latest News Interest Index poll. A summit meeting, the growing campaign finance controversy and the legislative impasse on Capitol Hill have so far failed to stir the public. Just 6% of Americans followed very closely news about […]
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Widespread Pessimism about Balanced Budget
Survey Findings Despite the new spirit of bipartisanship in Washington and the sense of optimism inside the beltway that a budget agreement may finally be at hand, the American public is extremely bearish about the prospects for a balanced budget. Just 28% believe President Clinton and the GOP Congressional leaders will be able to reach […]
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The Optimism Gap Grows
Introduction and Summary As 1996 drew to a close Americans were evaluating their lives much the way they have over the past four decades during good economic times. Most feel they have made personal progress over the past five years, and most are optimistic about the future. Financial stability, good health and a strong family […]
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A Partisan Public Agenda
Introduction and Summary As Inauguration Day approaches, Bill Clinton is getting his highest ever approval rating (59%). Favorable opinion of Congress is also up sharply (56%) as the GOP begins its second consecutive term of control for the first time in more than sixty years. Newt Gingrich is the only unpopular national leader in the […]
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Campaign ’96 Gets Lower Grades from Voters
Introduction and Summary Voters were much less pleased with the presidential campaign this year than in 1992. The American electorate was less satisfied with its choice of candidates than in the two previous presidential elections and much more unhappy with the campaign process, particularly compared to 1992. The candidates, the debates, the press, the parties […]
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Final Pew Center Survey – Clinton 52%, Dole 38%, Perot 9%
Survey Findings Bill Clinton’s lead over Bob Dole and Ross Perot remains as wide and deep at the end of the final week of the campaign as it has been for the past two months, despite the growing controversy about Democratic campaign finance irregularities. The Pew Research Center’s final survey of 1,211 likely voters, taken […]
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Dole Appeal Nearly Record Low
As the 1996 election campaign draws to an end, Bob Dole rates as one of the least appealing major party presidential candidates of almost four decades, according to an analysis of favorability ratings by Larry Hugick, director of political surveys at Princeton Survey Research Associates. He ranks 19th out of 20 candidates since 1960. Bill […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
