Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Introduction and Summary A strong State of the Union address combined with public anger at the news media fueled President Clinton’s unexpected lift to a 71% approval rating — even as allegations of a White House sex scandal consumed Washington. When asked in a Pew Research Center re-interview survey why they had changed their minds […]
Introduction and Summary In his sixth State of the Union next week, President Clinton will face an American public that retains a healthy appetite for government activism — fully two-thirds advocate spending any budget surplus this year. But that enthusiasm is tempered by often sharp generational differences on federal spending priorities. In a clear signal […]
Introduction and Summary The post-Cold War era may be less than a decade old, but Americans whose views help shape U.S. foreign policy have grown remarkably comfortable with it. Compared to four years ago when they were deeply troubled, American Opinion Leaders today see the world as a better place, where U.S. influence is enhanced […]
Introduction and Summary For the first time in a very long time, Americans are happy with the country’s course and it is beginning to pay dividends to the political establishment. Not only are Bill Clinton’s approval ratings approaching Reagan’s at a comparable point, but support for Congressional incumbents is at a decade high, and interest […]
Survey Findings Pew’s latest News Interest Index finds that a little bit of news about Medicare reform travels a long way, while a lot of news about tax relief is mostly greeted with shrugs and disbelief. Fewer than four in ten Americans (38%) paid close attention to the ongoing Washington debate about how to cut […]
Introduction and Summary Psychologically, Americans have turned an important corner recently. They have become much less concerned about meeting major financial commitments, even though they say their material conditions have not dramatically improved. Heightened worries about affording health care, saving for retirement, or saving for a child’s college education have fallen off significantly in recent […]
Introduction and Summary Contemporary motherhood is a balancing act for many women. Fully half of American women with children under 18 now work full time, and the biggest challenge they face, in their own words, is dealing with time pressures attendant to being a mother as well as a worker and a wife. No wonder […]
Introduction and Summary Top news stories from Washington are not connecting with the American people, according to the latest News Interest Index poll. A summit meeting, the growing campaign finance controversy and the legislative impasse on Capitol Hill have so far failed to stir the public. Just 6% of Americans followed very closely news about […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.