Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Slight Bush Margin Holding with Days To Go
Introduction and Summary George W. Bush continues to hold a slim edge over Al Gore in the final days of Campaign 2000. A Pew Research Center poll of 1,307 likely voters conducted November 1-4 finds 46% favoring Bush, 43% Gore, with 3% for Ralph Nader and 1% for Pat Buchanan. These results are almost identical […]
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Bush Gains on Personal Qualities
Introduction and Summary With less than a week to go before the presidential election, George W. Bush’s advantage with the voters on personal qualities is now trumping Al Gore’s edge on the issues. A steadily growing plurality has come to see the GOP candidate as more likable, more honest, more able to get things done, […]
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Attentive Swing Voters Lean Toward Gore; Inattentive Voters Are Split
As the presidential campaign moves into the home stretch, two distinctly different groups of swing voters may well determine the outcome. Attentive swing voters — those who have followed the campaign relatively closely and are just as likely to vote as those who have made up their minds — currently favor Al Gore and strongly […]
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Voter Opinions Stalled
Introduction and Summary With two weeks to go until Election Day, voters still can’t choose between Al Gore and George W. Bush. The perceived strengths and weaknesses of both candidates continue to drive voter indecision. People have a better opinion of the Texas governor personally than they had in September, prior to the debates. At […]
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Media Seen As Fair, But Tilting to Gore
Introduction and Summary Voters generally believe the media has been fair to both major presidential candidates, but more say the press has been fair to Al Gore than to George W. Bush. Fully 74% of voters say the vice president has gotten fair press treatment, while 65% say the same about Bush. Nearly six-in-ten voters […]
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Presidential Debate Clouds Voters’ Choice
Introduction and Summary Al Gore’s personality may be costing him votes. Although a plurality of voters believe he won the first presidential debate, he has lost his small September lead over George W. Bush. As the race has narrowed, an increasing number of voters who oppose the vice president say they dislike his personality. On […]
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Local TV News Project 2000
Quality sells, but commitment — and viewership — continue to erode.
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God Fearing Voters, God Fearing Candidates: Does Religion Really Matter in the 2000 Elections?
Washington, D.C. Panel E.J. Dionne, The Brookings Institution Andrew Kohut, Pew Research Center for the People & the Press Michael Cromartie, The Evangelical Community in American Civic Life project, and the Ethics and Public Policy Center David Devlin-Foltz, The Public Role of Mainline Protestantism project, and the Aspen Institute Alan Mittleman, Center for Jewish Community […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
