Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Bradley Boxes Out Political Center
Introduction and Summary Bill Bradley is the man in the middle when it comes to voter perceptions. Americans describe the former New Jersey senator as a political moderate far more frequently than they do any other presidential candidate. On average, voters who know Bradley rate his ideology as virtually identical to their own. But, despite […]
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Americans Disengaging From Kosovo
Introduction and Summary Public support for the war in the Balkans is fading. Approval of U.S. participation in the NATO effort has fallen to 53% from 62% in mid-April, and fewer Americans are paying very close attention to the air war now than just three weeks ago. At the same time, the public is increasingly […]
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Questioning Kosovo
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Continued Public Support for Kosovo, But Worries Grow
Introduction and Summary Americans remain supportive of military action in Yugoslavia, but unease about the situation is growing. A solid majority of the public continues to approve of NATO air strikes against Serbia. Humanitarian concern for the plight of the Kosovars is broad, and only a minority of Americans say that U.S. military involvement in […]
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Clinton Fatigue Undermines Gore Poll Standing
Introduction and Summary Personal image problems and fallout from Clinton administration scandals are contributing to Al Gore’s declining favorability ratings and his poor showing in early horse race polls. As the vice president has inched closer to the Democratic presidential nomination, his favorability ratings have fallen and he has slipped further behind GOP frontrunner George […]
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Support for NATO Air Strikes with Plenty of Buts
Introduction and Summary Americans expressed approval of air strikes against Serbia during the first five days of the Yugoslav operation, but there are clear indications that public support for involvement there is limited. Only a minority think the situation in Kosovo is a serious problem for the United States, and there is considerable worry about […]
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Does an early lead in the polls usually hold up?
A stream of candidate announcements and polls showing Texas Governor George W. Bush leading Vice President Al Gore have spurred interest in the 2000 presidential contest. But with the nominating conventions still more than 16 months away, what do these early polls mean for would-be nominees? A look back at nearly 40 years of early […]
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Senate Trial: Little Viewership, Little Impact
Introduction and Summary President Clinton’s impeachment trial has neither engaged the attention of the American public nor changed its mind about the continuance of his presidency. The public gives Clinton high marks for his job performance, expresses satisfaction with the state of the nation and registers even more contentment with their own lives than just […]
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The Internet News Audience Goes Ordinary
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
