Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Some Final Observations on Voter Opinions
Introduction and Summary Overlooked amid controversies over hanging chads and divided courts were some important lessons from the presidential campaign. Here are previously unreleased findings from the Pew Research Center’s post-election survey, conducted Nov. 10-12: There was more positive voting and less voting against candidates this time than in the three previous presidential elections. George […]
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Internet Election News Audience Seeks Convenience, Familiar Names
Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]
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Many Question Bush Or Gore As Legitimate Winner
Introduction and Summary No matter who wins the presidency, George W. Bush or Al Gore, many Americans think that the victor will come to office because of the way the voting was conducted or counted rather than because he legitimately won the election in Florida. Ironically, this view has become more prevalent regarding a potential […]
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Campaign 2000 Highly Rated
Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]
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Voters Side with Bush for Now
Introduction and Summary By the weekend, George W. Bush was further ahead of Al Gore in the battle for public opinion than he was in the vote recount in Florida. A strong majority of voters, including many Gore supporters, think he will have legitimately won the presidency if he prevails in the Florida recount. And […]
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Popular Vote A Tossup: Bush 49%, Gore 47%, Nader 4%
Introduction and Summary The Pew Research Center’s final pre-election poll of 1,301 likely voters, conducted Nov. 2-5, finds 45% backing George W. Bush, 43% for Al Gore, 4% for Ralph Nader, less than 1% supporting Pat Buchanan, and 8% undecided. The Bush margin is well within sampling error, and narrowed slightly over the course of […]
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Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
