Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Performance and Purpose; Constituents Rate Government Agencies
Introduction and Summary Americans have long been ambivalent, if not downright conflicted, in their attitudes toward the federal government. They rail against the government’s inefficiency, but clamor for government programs that benefit them. Since the era of Vietnam and Watergate, a majority of Americans have said they can seldom trust the government to do the […]
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A Year Later, More Doubts About Kosovo Mission
Introduction and Summary A year after the United States launched military operations in the Balkans, the public has more doubts about the efforts of the U.S. and its NATO allies to bring peace to Kosovo. Americans are also wary of possible military action against China, with a solid majority opposed to using force to defend […]
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Bush Pays Price for Primary Victory
Introduction and Summary The presidential primary season may prove to be a decisive factor in Campaign 2000, not only for who won, but for the way the winners emerged from the process in the eyes of the voters. Al Gore was clearly helped, and George W. Bush was just as clearly hurt. The vice president […]
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Post-Seattle Support for WTO
Introduction and Summary Most Americans continue to support free trade, in spite of last fall’s destructive protests in Seattle against the World Trade Organization (WTO). But the public wants international trade agreements to protect jobs and economic growth at home, and improve the global environment. And while the nation backs free trade in principle, there […]
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The Religious Landscape in Upcoming GOP Primary States
The religious profile of Republicans and independents who lean to the Republican Party suggests that Senator John McCain’s attack on certain Christian Right leaders may cloud his chances to succeed in Southern states, as well as certain Midwestern and Western states where white evangelicals(1) make up the largest religious bloc of voters. This group comprises […]
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A Gender War at the Ballot Box
Usually, the differences between Republican and Democratic voters in the primaries are socioeconomic. Republicans, it can safely be said, are generally richer and better educated. But that was not the big difference in the New Hampshire primary. The parties split principally along gender lines: men flocked to the Republican primary, while women chose to vote […]
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The Tough Job of Communicating with Voters
Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]
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In the Public Interest?
The news media offered the American public a fine education in campaign tactics but told them little about matters that actually will affect them as citizens in the weeks leading up to the Iowa caucus and New Hampshire primary.
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Bush Faces Stature Gap, Bradley a Gender Gap
Notes from the New Hampshire Exit Polls
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
