Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Voters Unmoved By Media Characterizations of Bush and Gore
Introduction and Summary American voters, who continue to divide their support equally between Al Gore and George W. Bush, have not been strongly influenced by the way the American news media have covered the personal character of the presidential candidates. As the conventions approach there is ample opportunity for the campaigns to make powerful appeals […]
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Another Bush Lead Vanishes?
Poll-watchers hoping to learn now how the presidential election will turn out this fall are going to be disappointed. While Texas Gov. George W. Bush has often held the lead over Vice President Al Gore since the end of primary season, Bush’s advantage has been fleeting. More often than not, it is here one day […]
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Voter Turnout May Slip Again
Introduction and Summary Americans are more satisfied with their choice of presidential candidates this year than in 1996 and 1992, and they are, if anything, less critical of the way the campaigns are being conducted and covered by the news media than they were at comparable points in those elections. Yet voters are more disengaged […]
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Is Gore Like Bush…or is Bush Like Kennedy?
Political analysts looking for historical parallels can’t decide whether the 2000 presidential race looks more like a rerun of 1988 or 1960. Will Vice President Al Gore take a page from Vice President George Bush’s play book, when he overcame a big deficit in the early polls and soundly defeated Michael Dukakis? At a comparable […]
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Voter Preferences Vacillate
Introduction and Summary George W. Bush has repaired some of the damage he endured during the Republican primaries, and is now running dead-even with Al Gore. Since mid-March, Bush has regained substantial support among men and recovered modestly among independents. More voters now than six weeks ago support the Texas governor because of his stand […]
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McCain Could Add a Lot To the Gop Ticket
While it is too early to say how John McCain’s endorsement of George W. Bush will affect the presidential race, it is clear that a Bush-McCain ticket tests very strongly. Bush is currently in a statistical dead-heat with Al Gore (leading among registered voters 46%-45%). But with McCain as the vice-presidential nominee, the GOP ticket […]
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The Public Affairs Gender Gap
In addition to regularly tracking news interest, the Pew Research Center has periodically tested the public’s knowledge of news and current events by including “information” questions on many of its surveys. These information questions are designed to provide insight into how extensively major news stories are understood and absorbed by the public. They cover a […]
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A Year After Columbine Public Looks To Parents More Than Schools To Prevent Violence
Introduction and Summary A year after the massacre at Colorado’s Columbine High School, the vast majority of the public believes it is the responsibility of parents to ensure that such tragedies are not repeated. In fact, a plurality identifies poor parenting — not peer pressure or violence in the media — as the primary cause […]
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So Who’s Ahead?
Voters are having a hard time making up their minds about the presidential candidates and it is showing up in the divergent results of the horse race polls. Unlike four years ago, at this point in the campaign the national polls provide little insight as to who will win the White House in November. The […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
