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    The Online Health Care Revolution

    A great many of the fifty-two million “health seekers” say the resources they find on the Web have a direct effect on the decisions they make about their health care and on their interactions with doctors.

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    Hearing Too Much and Learning Too Little

    As we watch the Overtime Campaign of the 2000 election, the headache of reporting it continues. Election night, when the networks made erroneous projections about who had won, was probably the worst moment in the 50-year history of television coverage of politics. Newspapers that prematurely misc …

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    Campaign 2000 Highly Rated

    Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]

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    Voters Side with Bush for Now

    Introduction and Summary By the weekend, George W. Bush was further ahead of Al Gore in the battle for public opinion than he was in the vote recount in Florida. A strong majority of voters, including many Gore supporters, think he will have legitimately won the presidency if he prevails in the Florida recount. And […]

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    Popular Vote A Tossup: Bush 49%, Gore 47%, Nader 4%

    Introduction and Summary The Pew Research Center’s final pre-election poll of 1,301 likely voters, conducted Nov. 2-5, finds 45% backing George W. Bush, 43% for Al Gore, 4% for Ralph Nader, less than 1% supporting Pat Buchanan, and 8% undecided. The Bush margin is well within sampling error, and narrowed slightly over the course of […]

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    Slight Bush Margin Holding with Days To Go

    Introduction and Summary George W. Bush continues to hold a slim edge over Al Gore in the final days of Campaign 2000. A Pew Research Center poll of 1,307 likely voters conducted November 1-4 finds 46% favoring Bush, 43% Gore, with 3% for Ralph Nader and 1% for Pat Buchanan. These results are almost identical […]

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    Bush Gains on Personal Qualities

    Introduction and Summary With less than a week to go before the presidential election, George W. Bush’s advantage with the voters on personal qualities is now trumping Al Gore’s edge on the issues. A steadily growing plurality has come to see the GOP candidate as more likable, more honest, more able to get things done, […]

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    The Last Lap

    In the closing weeks of the presidential race, coverage was strikingly negative, and Vice President Al Gore got the worst of it. In contrast, George W. Bush was twice as likely as Gore to get coverage that was positive in tone, more issue-oriented and more likely to be directly connected to citizens.

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Signature Reports

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Beyond Red vs. Blue: The Political Typology

Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

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Political Typology 2026

Take our quiz to find out which one of our nine political typology groups is your best match.

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