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    Public Opinion of Election Coverage Improves

    Report Summary American voters gave the press a C+ grade for its coverage of the 1990 campaign, but that is a substantial improvement over the D+ grade the press received for its coverage of the 1988 presidential campaign. The press received better ratings than the parties and the campaign professionals for Election ’90. In 1988, […]

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    Gulf Still Top Story: Interest In Faltering Economy Surges

    Report Summary Interest in news about the economy and the election campaigns increased markedly in the past month, but the crisis in the Gulf continued to be the story most closely followed by the American public. For the fourth consecutive month, approximately two-thirds of Times Mirror’s nationwide sample (62%) reported that it was following the […]

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    Gas Prices Rival Gulf For Public Attention

    Report Summary The focus of the American public’s attention is shifting to the domestic consequences of the Gulf crisis. Although Iraqi occupation of Kuwait and U.S. troop deployment to the Gulf continues to dominate the consciousness of Americans, news about rising gasoline prices drew nearly as much public interest in September. At the same time, […]

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    Public Interest in Gulf Crisis Unabated

    Report Summary Americans remain as attentive as they were a month ago to events in the Persian Gulf. Sixty-three percent of the public are following news about the Iraqi occupation of Kuwait and the deployment of U.S. forces to the Persian Gulf very closely. Our August survey showed an only marginally higher level of interest […]

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    American Perspectives: What Do We Look Like? How Do We Feel?

    Report Summary At week’s end 66% of the American public said they were following news about the Iraqi invasion and the deployment of American forces to Saudi Arabia very closely. Events in the Middle East now dominate public consciousness to an extraordinary degree. An unparalleled 85% of Times Mirror’s nationwide telephone sample volunteered this, in […]

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    American Public Riveted To News of Iraq and Saudi Arabia

    Report Summary In a nation bombarded by a steady stream of new diets, health conscious cookbooks, physical fitness, low-fat foods and cholesterol tests, many Americans still say they are overweight and only a small number rate their physical condition and health as excellent. Fighting the battle of the bulge as well as the urge to […]

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    The People, the Press & Politics: Public Opinion About Economic Issues

    Report Summary Public perceptions and priorities are changing as the new administration begins its effort to deal with the nation’s economic problems. This new Times Mirror survey identifies five important elements of public opinion that have significant implications for economic policy alternatives. These trends and dispositions emerge from an analysis of the findings of 2000 […]

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    The People, The Press, & Politics – Survey III

    Report Summary This is the third in a series of nationwide personal interview surveys commissioned by Times Mirror to assess the American electorate.  The People, The Press, and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987.  The overall purpose of these surveys is to better understand voter […]

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    The People, the Press & Politics

    Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]

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Americans’ Dismal Views of the Nation’s Politics

Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.

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Beyond Red vs. Blue: The Political Typology

Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.