Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
Introduction and Summary The nation’s drug war is viewed as a failure by most Americans, and there is scant hope it will ever succeed. Nearly three-quarters of Americans say we are losing the drug war, and just as many say that insatiable demand will perpetuate the nation’s drug habit. Yet this deep sense of futility […]
Introduction and Summary The public’s view of George W. Bush’s first month in office is remarkably unremarkable. Despite the extraordinary path he took to the White House, Americans are reacting to Bush in much the same way they responded to his predecessors. Bush’s modest February job approval rating (53%) is comparable to ratings accorded Bill […]
Introduction and Summary As the country awaits the formal transfer of presidential power, Bill Clinton has never looked better to the American public, while his successor George W. Bush is receiving initial reviews that are more mixed, though still positive. The president leaves office with 61% of the public approving of the way he is […]
Washington, D.C. Data presented by: Deborah Wadsworth, President, Public Agenda Steve Farkas, Director of Research and Senior Vice President, Public Agenda Respondents: Andrew Kohut, Director, Pew Research Center for the People and the Press Rev. Eugene F. Rivers, 3d, Co-Chair, National TenPoint Leadership Foundation Michael J. Sandel, Professor of Government, Harvard University Matthew Spalding, Director, […]
Introduction and Summary Overlooked amid controversies over hanging chads and divided courts were some important lessons from the presidential campaign. Here are previously unreleased findings from the Pew Research Center’s post-election survey, conducted Nov. 10-12: There was more positive voting and less voting against candidates this time than in the three previous presidential elections. George […]
Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.