Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Politics & Policy
Sign up for our politics newsletter
Our latest politics data every month
All
Politics & Policy
Publications
-
NY Times’ McCain Story Draws Public Interest – And Disapproval
Summary of Findings An overwhelming majority of Americans (81%) are aware of news reports that John McCain may have had an improper relationship with a female lobbyist several years ago. About half (48%) of the public has heard a lot about this story, which first appeared in the New York Times late last week. Another […]
-
Putin’s Popularity Propels Chosen Successor in Russian Election
Russians Prefer Strength in Their Leader, Economy over Democracy
-
In November, Will Age Matter?
As John McCain comes ever closer to securing the Republican nomination, his age has remained notably absent as a campaign issue. So far it has attracted so little attention that the network exit pollsters have not included even one question on the subject in 23 state surveys – an extraordinary occurrence given that Senator McCain […]
-
Campaign Seen as Less Negative than 2004 Contest
Summary of Findings The public remains highly engaged in the presidential campaign, and strong majorities say the campaign is important, easy to follow, interesting and informative. The public’s only major complaint about the campaign is its length: 57% say it is too long, while 40% disagree. However, campaign fatigue has not increased in recent months. […]
-
Is the ’God Gap’ Closing?
Washington, D.C. http://blip.tv/scripts/flash/showplayer.swf?autostart=false&brandname=Pew%20Forum&brandlink=http:%2F%2Fpewforum%2Eorg&showplayerpath=http://blip.tv/scripts/flash/showplayer.swf&file=http://isthegodgapclosing.blip.tv/rss/flash?sort=date&nsfw=dc&user=GGForum&showguidebutton=false&showsharebutton=true&showfsbutton=true&showplaylist=true&smokeduration=0 One significant pattern in the 2004 presidential election was the tendency of religiously observant Americans to vote Republican and the less observant to vote Democratic. But recent events suggest that this pattern, dubbed the “God gap,” may be changing, as reflected in the results of the 2006 midterm elections and the increased […]
-
Hispanics in the 2008 Election: North Carolina
North Carolina’s Hispanic population is the 12th largest in the nation. About 595,000 Hispanics reside in North Carolina, representing 1% of all Hispanics in the United States. There are 120,000 eligible Hispanic voters in North Carolina, less than 1% of all U.S. Hispanic eligible voters.
REfine Your Selection
Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
