Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Issues have hardly played a dominant role in the nominating races, especially on the Democratic side. Still, the public has a clear domestic agenda for the next president. Fix the economy, reduce health care costs, improve the environment, reform education, deal with rising energy costs and so on. This hearty appetite for an assertive domestic […]
Summary of Findings Not only are Americans following election news in record numbers this year, they are tracking the details of the campaign — the charges, countercharges and controversial advertisements — extremely closely. Large majorities say they have heard at least something about rumors that Barack Obama is a Muslim; Hillary Clinton’s 3:00 a.m. phone […]
Summary of Findings What’s Your News IQ? Take the LatestQuiz Public awareness of the number of American military fatalities in Iraq has declined sharply since last August. Today, just 28% of adults are able to say that approximately 4,000 Americans have died in the Iraq war. As of March 10, the Department of Defense had […]
Sen. Hillary Clinton would not have won primaries in the nation’s two largest states–California and Texas–if Latinos had not turned out in such large numbers and if they had not voted so heavily in her favor, according to an analysis of exit polling data.
During every election cycle, many religious congregations find themselves wondering what role, if any, they can play in the political process. Can a minister, rabbi, imam or other member of the clergy endorse a candidate from the pulpit or speak on political issues of interest to voters? Is a church or other house of worship […]
While Sen. John McCain clinched the GOP nomination with recent victories in the March 4 primaries, the Democratic contest between Sen. Hillary Clinton and Sen. Barack Obama remains deadlocked. Pew Forum Senior Fellow John Green discusses how the candidates fared among religious voters on March 4, the role that religious and unaffiliated voters could play […]
The public remains conflicted in its approach toward energy and the environment, but 55% favor more conservation and regulation compared with 35% who support expanded exploration. Fully 90% favor tighter auto fuel standards.
Summary of Findings As is often the case, voters say they would like to see more coverage of the candidates’ positions on the issues and less coverage of which candidate is leading in the latest polls. More than three-quarters of the public (78%) would like to see more coverage of the candidates’ positions on domestic […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.