Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
Summary of Findings The videos of Rev. Jeremiah Wright’s controversial sermons and Barack Obama’s subsequent speech on race and politics have attracted more public attention than any events thus far in the 2008 presidential campaign. A majority of the public (51%) said they heard “a lot” about the videos, and an even larger percentage (54%) […]
The balance of party identification in the American electorate now favors the Democratic Party by a decidedly larger margin than in either of the two previous presidential election cycles. In 5,566 interviews with registered voters conducted by the Pew Research Center for the People & the Press during the first two months of 2008, 36% […]
Summary of Findings A year after the problems at Walter Reed Army Medical Center and other military hospitals made major news, the public remains highly critical of the government’s performance in supporting and caring for soldiers who have returned from Iraq and Afghanistan. Fully 72% say the government does not give enough support to soldiers […]
Five years after the start of the conflict in Iraq, many public evaluations of the situation in Iraq have turned more positive. But there has been no turnaround in the public’s opinion about the original decision to take military action in Iraq. While ratings of how things are going in Iraq have improved over the […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.