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    God & Guns

    God and guns seem to be popular themes in 2010 campaign ads, sometimes popping up in close proximity. Before losing in the Republican runoff in Alabama’s 2nd congressional district, candidate Rick Barber garnered national attention for this campaign video featuring a portrayal of George Washington rapping his fingers next to a Bible and what appears […]

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    Concern About Extremist Threat Slips in Pakistan

    Overwhelmingly, Pakistanis see terrorism as a major problem in their country and most have negative views of the Taliban and al Qaeda, but they have become less concerned over the last year that extremists will take over Pakistan. Meanwhile, Pakistanis continue to express serious concerns about the U.S. and their longtime rival India.

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    Segmenting the Health Consumer Population

    Susannah Fox will lead a session on how to segment the current health consumer population and make connections between technology headlines and implications for the health sector.

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    Media, Race and Obama’s First Year

    As a group, African Americans attracted relatively little attention in the U.S. mainstream news media during the first year of Barack Obama’s presidency — and what coverage there was tended to focus more on specific episodes than on examining how broader issues and trends affected the lives of blacks generally.

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    Obama’s Policies Seen as Better than Bush’s for Improving the Economy

    Overview While most Americans disapprove of Barack Obama’s handling of the economy, far more think his administration’s policies – rather than those of the Bush administration – would do more to improve economic conditions over the next few years. As Congress gears up for debate over the tax cuts passed when Bush was president, the […]

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    Media, Race and Obama’s First Year

    The fallout from the firing of Agriculture Department official Shirley Sherrod and the one-year anniversary of the controversial arrest of African American Harvard professor Henry Louis Gates, Jr., have put race back in the news. How much coverage do African Americans receive? What role did race play in coverage of the Obama Administration? A new study examining media coverage of African Americans in the first year of the Obama presidency offers answers.

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    The Reconstruction of a Media Mess

    The Shirley Sherrod saga started with a video posted online and ended with a flurry of finger pointing.  In a special report, PEJ reconstructs a chronology of how the story reverberated around the media echo chamber before dramatically changing course. And this week’s News Coverage Index finds that the tale of the USDA employee prematurely forced out of her job was the No. 2 story in the news agenda.

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    Crowdsourcing a Survey: Health Topics

    One of our core health findings (8 in 10 internet users, or about two-thirds of U.S. adults, look online for health information) is based on a series of questions that is tweaked in each survey. We re-word or separate concepts, cut some topics, a…

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    Pandas, Lobsters, and Health Care

    Joe Kvedar asks an excellent question in his post, The Next Phase of Connected Health: Connected Personalized Health: What are the best variables to consider when taking connected health programs from pilot to scale?

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Signature Reports

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Beyond Red vs. Blue: The Political Typology

Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

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Political Typology 2026

Take our quiz to find out which one of our nine political typology groups is your best match.

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