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    Majority Continues to Support Death Penalty

    A November 2011 survey finds continued majority support for the death penalty in the U.S. Compared with 20 years ago, however, there is more concern today among death penalty opponents about flaws in the justice system and the possibility that innocent people could be put to death.

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    Six Telling Findings from the Iowa Caucuses

    Here are several findings from polling of voters on the day of the Iowa caucuses that may — or may not — prove to be important as the GOP race moves on to New Hampshire and beyond.  Romney Gets 1% of “True Conservative” Voters.  A quarter of Iowa caucus voters said the most important candidate […]

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    Religion and the 2012 Iowa Republican Caucuses

    Polling conducted as voters entered the 2012 Iowa caucuses shows a clear split between born-again evangelical Christians, who favored Rick Santorum, and other voters, who favored Mitt Romney.

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    Little Change in Public’s Response to ’Capitalism,’ ’Socialism’

    Overview The recent Occupy Wall Street protests have focused public attention on what organizers see as the excesses of America’s free market system, but perceptions of capitalism – and even of socialism – have changed little since early 2010 despite the recent tumult. The American public’s take on capitalism remains mixed, with just slightly more […]

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    In 2007, Mood Just Beginning to Sour, Democrats Better Regarded

    Four years ago, as voters were about to cast the first ballots in the 2008 election, the public’s mood was not very good, but still a lot better than it is today. In late 2007, the economic recession was gaining strength and the public’s view of the economy had grown more negative. Only about a […]

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    Religion and the GOP Nomination Race: December Update

    Newt Gingrich currently holds a 35% to 21% lead over Mitt Romney among Republican and Republican-leaning voters who say they are very likely to vote in the GOP primaries or caucuses, and his lead is even larger among white evangelical GOP voters.

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    Frustration with Congress Could Hurt Republican Incumbents

    Overview Public discontent with Congress has reached record levels, and the implications for incumbents in next year’s elections could be stark. Two-in-three voters say most members of Congress should be voted out of office in 2012 – the highest on record. And the number who say their own member should be replaced matches the all-time […]

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    Top One-Word Reactions to GOP Frontrunners

    When Americans are asked what comes to mind when they hear Newt Gingrich’s name, no single word stands out. Some refer to the Republican frontrunner’s intellect and conservatism.Others see him as “old school” or even as an “idiot.” Most frequently, they offer a quick negative assessment of Gingrich’s White House bid: “no” or “no way.” […]

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Signature Reports

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Beyond Red vs. Blue: The Political Typology

Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

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Political Typology 2026

Take our quiz to find out which one of our nine political typology groups is your best match.