Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Religion and the Presidential Campaign: January Update
Polling conducted Jan. 11-16 shows that Mitt Romney maintains a substantial lead nationally in the race for the GOP nomination and finds few differences in the candidate preferences of some major religious groups.
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Campaign 2012: Too Negative, Too Long, Dull
Overview As the Republican candidates battle for the chance to challenge Barack Obama in November, many Americans are highly critical of the presidential campaign. Half (50%) say the campaign has been too negative. By comparison, four years ago, amidst primary fights in both parties, just 28% said the campaign at that point was too negative. […]
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Unpopular Nationally, Romney Holds Solid GOP Lead
Overview Days ahead of the South Carolina primary, Mitt Romney maintains a substantial lead nationally in the race for the GOP nomination. Yet his image among all voters has slipped since November and he runs no better in a general election matchup with Barack Obama than he did then, despite his advantage as the “electable” […]
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Super PACs Having Negative Impact, Say Voters Aware of ’Citizens United’ Ruling
Overview As campaign advertisements funded by Super PACs dominate the airwaves in the lead-up to the South Carolina primaries this Saturday, 54% of registered voters say they have heard about the 2010 Supreme Court decision that allows corporations and individuals to spend as much money as they want on political advertising as long as it […]
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Few GOP Voters Would be Swayed by Endorsements
Political endorsements by prominent Republicans would provide little help for GOP candidates in the primaries and might be more of a liability than a benefit in a general election campaign. Most Republican and Republican-leaning voters say that candidate endorsements by leading GOP figures, including George W. Bush, Sarah Palin and John McCain, would make no […]
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Many Voters Unaware of Basic Facts about GOP Candidates
Overview Many voters do not know basic facts about the Republican candidates running for president or the early primary calendar. While a sizable majority (69%) knows that Newt Gingrich served as speaker of the House, only about half (53%) identify Massachusetts as the state where Mitt Romney served as governor. Fewer than half of registered […]
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Mormons in America – Certain in Their Beliefs, Uncertain of Their Place in Society
A new nationally representative survey focused exclusively on Mormons explores their religious beliefs and practices, political ideology, views on moral and social issues, and attitudes toward faith, family life, the media and society.
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
