Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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A new Pew Research Center poll finds that Rick Santorum and Mitt Romney are now virtually tied in the race for the Republican presidential nomination. Santorum’s improving fortunes in the GOP race have been buoyed by a surge in support among white evangelicals, who now express a clear preference for Santorum over Romney and Newt Gingrich.
Overview About six-in-ten Americans (62%) have heard about the proposed federal rule that would require employers, including most religiously affiliated institutions, to cover birth control as part of their health care benefits. Among those aware of the issue, opinion is closely divided over whether these institutions should be given an exemption to the rule if […]
Overview Rick Santorum’s support among Tea Party Republicans and white evangelicals is surging, and he now has pulled into a virtual tie with Mitt Romney in the race for the Republican presidential nomination. In polling conducted Feb. 8-12, 30% of Republican and Republican-leaning registered voters favor Santorum while 28% favor Romney. As recently as a […]
Overview With a critical Republican primary in Florida, the 2012 presidential campaign was the public’s top story last week, closely followed by news about the economy. About a quarter (23%) say they followed news about the candidates for president most closely. Another 18% say the economy was their top story. Nearly as many (15%) say […]
Overview With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]
Romney’s win included overwhelming support from Mormons and strong support from Catholic voters. He also won among white born-again/evangelical Protestants, though his support from that group continues to be somewhat more tepid than among non-evangelicals.
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.