Data and trends about key sectors in the U.S. news media industry
Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day. The press is sometimes called the fourth branch of government, but in the U.S., it’s also very much a business – one whose ability to serve the public is dependent on its ability to attract eyeballs and dollars.
Over the years, the Center’s approach to these indicators has evolved along with the industry, carefully considering the metrics, sectors and format in which the data appear. Instead of a single summary report, our approach is to roll out a series of fact sheets showcasing the most important current and historical data points for each sector – in an easy-to-digest format – a few at a time. (State of the News Media reports from 2004-2018 are archived as PDFs and available here.)
In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.
News media made by and for the two largest racial/ethnic minority groups in the United States – Blacks and Hispanics – have been a consistent part of the American news landscape.
Cable TV is home to a set of television channels whose news broadcasts have become an important information source for many Americans.
Network TV news – appointment viewing for many Americans – saw its audience decline over the past year.
Local television news programming has shed audience over the past decade, but it still garners more viewers on average than cable and network news programs.
Newspapers are a critical part of the American news landscape, but they have been hard hit as more and more Americans consume news digitally.
The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats such as online radio and podcasting.
Hundreds of local and regional radio and television stations comprise the U.S. public media system.
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Today an overwhelming majority of Americans get news at least sometimes from digital devices. Explore the patterns and trends that shape the platforms Americans turn to for news
Local newspapers have been hit particularly hard by the transition to digital news consumption in recent years, with many forced to shutter their doors permanently.
We’ve updated our series of fact sheets on the U.S. news media industry. Here are some key findings about the state of the industry in 2020.
News media made by and for the two largest racial/ethnic minority groups in the United States – Blacks and Hispanics – have been a consistent part of the American news landscape.
In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.
The State of the News Media fact sheets use a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere.
While newspapers have seen steep job losses from 2008 to 2020, digital-native news organizations have seen considerable gains.
Local television news programming has shed audience over the past decade, but it still garners more viewers on average than cable and network news programs.
Network TV news – appointment viewing for many Americans – saw its audience decline over the past year.
Cable TV is home to a set of television channels whose news broadcasts have become an important information source for many Americans.
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About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.
