Cable TV is home to a set of television channels whose news broadcasts have become an important information source for many Americans. In 2022, both prime-time and daytime cable news audiences increased for Fox News but decreased for CNN, MSNBC and Newsmax. Explore patterns and longitudinal data about cable news below.
Audience
According to Comscore TV Essentials® data, viewership decreased for CNN and MSNBC but increased for Fox News in 2022. The average audience (defined as the average number of TVs tuned to a program throughout a time period) for the prime news time slot (8 to 11 p.m.) decreased by 25% for CNN, from 1.1 million in 2021 to 828,000 in 2022. MSNBC’s audience declined by 6% over this period, from about 881,000 to 827,000. On the other hand, Fox News’ audience increased from 1.9 million in 2021 to 2.1 million in 2022, a 10% increase.
Newsmax, a relatively smaller cable news channel that gained prominence during the 2020 election, had an average audience of 129,000 in 2022, an 18% decline from 2021.
For the daytime news time slot (6 a.m. to 6 p.m.), CNN, MSNBC and Newsmax saw decreases to their average audiences in 2022 while Fox News saw a 12% increase.
Average audience for cable TV news: Prime news
Contents
Average number of TVs tuning to news programming during the prime news time slot for CNN, Fox News and MSNBC
| Year | CNN | Fox News | MSNBC |
|---|---|---|---|
| 2016 | 1,347,499 | 1,881,928 | 975,885 |
| 2017 | 989,398 | 1,465,800 | 1,077,559 |
| 2018 | 982,638 | 1,619,589 | 1,222,458 |
| 2019 | 1,051,061 | 1,919,173 | 1,251,094 |
| 2020 | 1,803,782 | 3,082,961 | 1,597,577 |
| 2021 | 1,103,262 | 1,944,864 | 880,639 |
| 2022 | 828,073 | 2,147,100 | 827,182 |
Source: Comscore TV Essentials®, 2016-2022, U.S.
Note: Numbers represent CNN, Fox News and MSNBC for the full year and include live viewership only. “Average audience” is the average number of TVs tuned to an entity throughout the selected time frame. It is calculated by dividing the total hours viewed by the length of the time frame (in hours). National news is defined as any telecast that has been flagged by Comscore (either by notification from clients or from standard processes) as being a news-based program airing at approximately the same time across a majority of markets. The prime news time slot includes newscasts that air from 8 to 11 p.m. for national programs and for stations in Eastern/Pacific time zones or 7 to 10 p.m. for stations in other time zones.
PEW RESEARCH CENTER
Average number of TVs tuning to news programming during the prime news time slot for Newsmax
| Year | Newsmax |
|---|---|
| 2020 | 115,118 |
| 2021 | 157,513 |
| 2022 | 129,218 |
Source: Comscore TV Essentials®, 2020-2022, U.S.
Note: Numbers represent Newsmax for the full year and include live viewership only. “Average audience” is the average number of TVs tuned to an entity throughout the selected time frame. It is calculated by dividing the total hours viewed by the length of the time frame (in hours). National news is defined as any telecast that has been flagged by Comscore (either by notification from clients or from standard processes) as being a news-based program airing at approximately the same time across a majority of markets. The prime news time slot includes newscasts that air from 8 to 11 p.m. for national programs and for stations in Eastern/Pacific time zones or 7 to 10 p.m. for stations in other time zones.
PEW RESEARCH CENTER
Average audience for cable TV news: Daytime news
Contents
Average number of TVs tuning to news programming during the daytime news slot for CNN, Fox News and MSNBC
| Year | CNN | Fox News | MSNBC |
|---|---|---|---|
| 2016 | 700,662 | 1,146,520 | 529,723 |
| 2017 | 679,947 | 1,090,430 | 569,357 |
| 2018 | 664,434 | 1,100,619 | 672,817 |
| 2019 | 687,418 | 1,253,005 | 765,725 |
| 2020 | 1,193,975 | 1,758,964 | 1,051,594 |
| 2021 | 802,264 | 1,188,700 | 589,781 |
| 2022 | 646,058 | 1,328,855 | 536,843 |
Source: Comscore TV Essentials®, 2016-2022, U.S.
Note: Numbers represent CNN, Fox News and MSNBC for the full year and include live viewership only. “Average audience” is the average number of TVs tuned to an entity throughout the selected time frame. It is calculated by dividing the total hours viewed by the length of the time frame (in hours). National news is defined as any telecast that has been flagged by Comscore (either by notification from clients or from standard processes) as being a news-based program airing at approximately the same time across a majority of markets. The daytime news time slot includes newscasts that air from 6 a.m. to 6 p.m. for national programs and for stations in Eastern/Pacific time zones or 5 a.m. to 5 p.m. for stations in in other time zones.
PEW RESEARCH CENTER
Average number of TVs tuning to news programming during the daytime news time slot for Newsmax
| Year | Newsmax |
|---|---|
| 2020 | 88,637 |
| 2021 | 110,138 |
| 2022 | 87,178 |
Source: Comscore TV Essentials®, 2020-2022, U.S.
Note: Numbers represent Newsmax for the full year and include live viewership only. “Average audience” is the average number of TVs tuned to an entity throughout the selected time frame. It is calculated by dividing the total hours viewed by the length of the time frame (in hours). National news is defined as any telecast that has been flagged by Comscore (either by notification from clients or from standard processes) as being a news-based program airing at approximately the same time across a majority of markets. The daytime news time slot includes newscasts that air from 6 a.m. to 6 p.m. for national programs and for stations in Eastern/Pacific time zones or 5 a.m. to 5 p.m. for stations in in other time zones.
PEW RESEARCH CENTER
Economics
Total revenue decreased for CNN and MSNBC and increased for Fox News in 2022, according to estimates from Kagan, a media research group in S&P Global Market Intelligence. CNN’s total revenue decreased by 5%, from $1.9 billion in 2021 to $1.8 billion in 2022. Similarly, MSNBC’s revenue fell from $977 million to $903 million, an 8% decrease. Fox News saw a 5% increase, from $3.1 billion in 2021 to $3.3 billion in 2022.
License (affiliate) fees, one of two main sources of revenue for the major cable channels, remained relatively stable for all three. Advertising revenue, these channels’ other main source of revenue, decreased by 13% for CNN and by 11% for MSNBC in 2022, while Fox News saw an 11% increase.
In 2022, Newsmax made $66 million in revenue, a 14% decrease from 2021. Since Newsmax had zero license fee revenue, virtually all of the channel’s revenue came from advertising.
Total revenue for cable TV
Contents
Total annual revenue (in U.S. dollars)
| Year | CNN | Fox News | MSNBC |
|---|---|---|---|
| 2006 | $822,600,000 | $688,140,000 | $270,727,000 |
| 2007 | $881,300,000 | $825,791,000 | $301,425,000 |
| 2008 | $1,026,800,000 | $1,084,679,000 | $366,565,000 |
| 2009 | $1,001,800,000 | $1,282,434,000 | $357,252,000 |
| 2010 | $1,010,400,000 | $1,466,000,000 | $392,000,000 |
| 2011 | $1,080,500,000 | $1,624,100,000 | $449,300,000 |
| 2012 | $1,078,733,000 | $1,812,448,000 | $503,205,000 |
| 2013 | $1,098,630,000 | $1,922,476,000 | $503,744,000 |
| 2014 | $1,126,692,000 | $2,010,738,000 | $501,222,000 |
| 2015 | $1,207,940,000 | $2,209,110,000 | $510,557,000 |
| 2016 | $1,470,605,000 | $2,452,459,000 | $666,813,000 |
| 2017 | $1,631,451,000 | $2,663,411,000 | $798,640,000 |
| 2018 | $1,677,922,000 | $2,620,603,000 | $963,067,000 |
| 2019 | $1,703,186,000 | $2,711,220,000 | $1,003,677,000 |
| 2020 | $2,010,239,000 | $3,009,488,000 | $1,086,359,000 |
| 2021 | $1,860,771,000 | $3,108,864,000 | $977,322,000 |
| 2022 | $1,774,389,000 | $3,260,143,000 | $902,603,000 |
Source: Estimates and projections by Kagan, a media research group within S&P Global Market Intelligence.nn
Note: Numbers are estimates and projections prepared by Kagan, a media research group within S&P Global Market Intelligence, and often are revised annually, even for previous years. Displayed numbers indicate most recent updates. Beginning in 2017, Kagan’s network economics methodology accounts for subscribers and revenue from virtual multichannel services.
PEW RESEARCH CENTER
Total annual revenue (in U.S. dollars)
| Year | Newsmax |
|---|---|
| 2020 | $55,248,000 |
| 2021 | $77,202,000 |
| 2022 | $66,159,000 |
Source: Estimates and projections by Kagan, a media research group within S&P Global Market Intelligence.
Note: Numbers are estimates and projections prepared by Kagan, a media research group within S&P Global Market Intelligence, and often are revised annually, even for previous years. Displayed numbers indicate most recent updates. Beginning in 2017, Kagan’s network economics methodology accounts for subscribers and revenue from virtual multichannel services.
PEW RESEARCH CENTER
Advertising revenue for cable TV
Contents
Net annual advertising revenue (in U.S. dollars)
| Year | CNN | Fox News | MSNBC |
|---|---|---|---|
| 2012 | $327,718,000 | $742,329,000 | $244,394,000 |
| 2013 | $319,796,000 | $776,401,000 | $223,781,000 |
| 2014 | $324,866,000 | $774,192,000 | $212,633,000 |
| 2015 | $361,461,000 | $814,858,000 | $222,219,000 |
| 2016 | $538,782,000 | $916,715,000 | $351,360,000 |
| 2017 | $615,275,000 | $1,007,565,000 | $467,232,000 |
| 2018 | $595,641,000 | $854,507,000 | $572,127,000 |
| 2019 | $574,068,000 | $846,768,000 | $619,544,000 |
| 2020 | $841,632,000 | $1,066,214,000 | $709,355,000 |
| 2021 | $679,467,000 | $1,037,508,000 | $594,716,000 |
| 2022 | $590,409,000 | $1,146,806,000 | $529,833,000 |
Source: Estimates and projections by Kagan, a media research group within S&P Global Market Intelligence.
Note: Numbers are estimates and projections prepared by Kagan, a media research group within S&P Global Market Intelligence, and often are revised annually, even for previous years. Displayed numbers indicate most recent updates. Beginning in 2017, Kagan’s network economics methodology accounts for subscribers and revenue from virtual multichannel services.
PEW RESEARCH CENTER
Net annual advertising revenue (in U.S. dollars)
| Year | Newsmax |
|---|---|
| 2020 | $53,857,000 |
| 2021 | $75,769,000 |
| 2022 | $64,683,000 |
Source: Estimates and projections by Kagan, a media research group within S&P Global Market Intelligence.
Note: Numbers are estimates and projections prepared by Kagan, a media research group within S&P Global Market Intelligence, and often are revised annually, even for previous years. Displayed numbers indicate most recent updates. Beginning in 2017, Kagan’s network economics methodology accounts for subscribers and revenue from virtual multichannel services.
PEW RESEARCH CENTER
CNN, Fox News, MSNBC and Newsmax all saw their total profit decline from 2021 to 2022, with decreases ranging from 5% for Fox News to 23% for Newsmax.
Total profit for cable TV
Contents
Total annual profit (in U.S. dollars)
| Year | CNN | Fox News | MSNBC |
|---|---|---|---|
| 2006 | $256,300,000 | $215,602,000 | $84,206,000 |
| 2007 | $291,000,000 | $304,360,000 | $109,691,000 |
| 2008 | $409,900,000 | $502,588,000 | $148,087,000 |
| 2009 | $417,500,000 | $640,734,000 | $159,724,000 |
| 2010 | $395,300,000 | $779,900,000 | $167,500,000 |
| 2011 | $429,500,000 | $884,200,000 | $190,500,000 |
| 2012 | $401,584,000 | $1,006,237,000 | $235,869,000 |
| 2013 | $347,654,000 | $1,121,176,000 | $227,181,000 |
| 2014 | $321,642,000 | $1,178,676,000 | $181,853,000 |
| 2015 | $430,887,000 | $1,305,872,000 | $206,253,000 |
| 2016 | $634,195,000 | $1,471,409,000 | $309,697,000 |
| 2017 | $745,252,000 | $1,628,250,000 | $372,837,000 |
| 2018 | $752,994,000 | $1,521,122,000 | $428,873,000 |
| 2019 | $755,073,000 | $1,552,872,000 | $540,163,000 |
| 2020 | $1,080,313,000 | $1,802,881,000 | $660,657,000 |
| 2021 | $972,378,000 | $1,870,250,000 | $546,099,000 |
| 2022 | $892,302,000 | $1,780,202,000 | $454,681,000 |
Source: Estimates and projections by Kagan, a media research group within S&P Global Market Intelligencenn
Note: Numbers are estimates and projections prepared by Kagan, a media research group within S&P Global Market Intelligence, and often are revised annually, even for previous years. Displayed numbers indicate most recent updates. Beginning in 2017, Kagan’s network economics methodology accounts for subscribers and revenue from virtual multichannel services.
PEW RESEARCH CENTER
Total annual profit (in U.S. dollars)
| Year | Newsmax |
|---|---|
| 2020 | $26,986,000 |
| 2021 | $48,335,000 |
| 2022 | $37,002,000 |
Source: Estimates and projections by Kagan, a media research group within S&P Global Market Intelligence.
Note: Numbers are estimates and projections prepared by Kagan, a media research group within S&P Global Market Intelligence, and often are revised annually, even for previous years. Displayed numbers indicate most recent updates. Beginning in 2017, Kagan’s network economics methodology accounts for subscribers and revenue from virtual multichannel services.
PEW RESEARCH CENTER
Newsroom investment
Total newsroom spending by CNN, MSNBC and Newsmax was fairly flat in 2022. CNN and Newsmax’s expenses remained largely unchanged in 2022, while MSNBC saw its expenses increase 4%. Meanwhile, Fox News increased newsroom spending by 19%, spending about $1.5 billion on newsroom expenditures in 2022.
Newsroom spending for cable TV
Contents
Total newsroom spending (in U.S. dollars)
| Year | CNN | Fox News | MSNBC |
|---|---|---|---|
| 2006 | $566,300,000 | $472,538,000 | $186,521,000 |
| 2007 | $590,300,000 | $521,431,000 | $191,734,000 |
| 2008 | $616,900,000 | $582,091,000 | $218,478,000 |
| 2009 | $584,300,000 | $641,700,000 | $197,528,000 |
| 2010 | $615,100,000 | $686,100,000 | $224,500,000 |
| 2011 | $651,000,000 | $739,900,000 | $258,800,000 |
| 2012 | $677,148,000 | $806,211,000 | $267,336,000 |
| 2013 | $750,975,000 | $801,299,000 | $276,563,000 |
| 2014 | $805,049,000 | $832,063,000 | $319,368,000 |
| 2015 | $777,053,000 | $903,238,000 | $304,304,000 |
| 2016 | $836,411,000 | $981,050,000 | $357,116,000 |
| 2017 | $886,198,000 | $1,035,161,000 | $425,803,000 |
| 2018 | $924,928,000 | $1,099,481,000 | $534,194,000 |
| 2019 | $948,113,000 | $1,158,347,000 | $463,514,000 |
| 2020 | $929,927,000 | $1,206,608,000 | $425,702,000 |
| 2021 | $888,393,000 | $1,238,614,000 | $431,223,000 |
| 2022 | $882,087,000 | $1,479,941,000 | $447,922,000 |
Source: Estimates and projections by Kagan, a media research group within S&P Global Market Intelligence.n
Note: Numbers are estimates and projections prepared by Kagan, a media research group within S&P Global Market Intelligence, and often are revised annually, even for previous years. Displayed numbers indicate most recent updates. Beginning in 2017, Kagan’s network economics methodology accounts for subscribers and revenue from virtual multichannel services.
PEW RESEARCH CENTER
Total newsroom spending (in U.S. dollars)
| Year | Newsmax |
|---|---|
| 2000 | $28,262,000 |
| 2010 | $28,867,000 |
| 2020 | $29,157,000 |
Source: Estimates and projections by Kagan, a media research group within S&P Global Market Intelligence.
Note: Numbers are estimates and projections prepared by Kagan, a media research group within S&P Global Market Intelligence, and often are revised annually, even for previous years. Displayed numbers indicate most recent updates. Beginning in 2017, Kagan’s network economics methodology accounts for subscribers and revenue from virtual multichannel services.
PEW RESEARCH CENTER
Find out more
This fact sheet was compiled by Research Assistant Sarah Naseer.
Read the methodology.
Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This is the latest analysis in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation.
Find more in-depth explorations of cable news by following the links below:
- U.S. newsroom employment has fallen 26% since 2008, July 13, 2021
- Broad agreement in U.S. – even among partisans – on which news outlets are part of the ‘mainstream media’, May 7, 2021
- Large Majorities of Newsmax and OAN News Consumers Also Go to Fox News, March 23, 2021
- Cable and satellite TV use has dropped dramatically in the U.S. since 2015, March 17, 2021
- Measuring News Consumption in a Digital Era, Dec. 8, 2020