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    No Clear Advantage

    Electability is an issue, and one that both Obama and Clinton are likely to use to woo the superdelegates. But our polling suggests that neither candidate has a demonstrable advantage to tout.

  • report

    No Clear Advantage

    One of the more surprising twists in a surprising year is that despite the obvious Republican disadvantages in this election cycle, John McCain is matching up pretty well against Barack Obama and Hillary Clinton in tests being conducted by national polls. Electability is an issue for Democrats, and one that both Senators Obama and Clinton […]

  • report

    Health Care Consumerism

    Deloitte has created a new health consumer typology that is worth checking out, despite their reliance on an online-only sample.

  • transcript

    Religious Voters in the Pennsylvania Primary

    The Pennsylvania primary looms large in the tight contest for the Democratic nomination. In an interview with Pew Forum Associate Director Mark O’Keefe, Senior Fellow John Green explains why the connections that Hillary Clinton and Barack Obama make – or fail to make – with the state’s religious voters could have major consequences on April […]

  • report

    Keeping tabs on our Google twins

    A recent New York Times article suggests another reason why people are motivated to search for content connected to their names online: to check up on how their “Google twins” are doing from time to time.

  • report

    That’s What I Like About Me

    Obama’s high favorable ratings are more influenced by how he makes voters feel than by specific characteristics they attributed to him. Clinton’s image, in contrast, is driven by opinions about her own qualities.

  • report

    That’s What I Like About Me

    At the start of his run for the presidency, Barack Obama would explain the positive reaction he was getting from admirers by saying “this is more about you than about me.” Now that Mr. Obama is the front-running Democratic candidate, an in-depth look at how voters are reacting to him – and the reasons for […]

  • fact sheet

    The Supreme Court Considers New Case on Capital Punishment

    On April 16, the U.S. Supreme Court will hear oral arguments in a case challenging the constitutionality of a Louisiana statute that allows for the death penalty in cases involving child rape. More specifically, the court will determine whether the law violates the U.S Constitution’s Eighth Amendment, which prohibits “cruel and unusual punishments.” The case, […]

  • report

    Teens and Privacy Story on NPR

    Pew Internet Project researcher Mary Madden recently appeared on “All Things Considered” to discuss teens, social networking and privacy choices online.

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Signature Reports

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Beyond Red vs. Blue: The Political Typology

Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.

quiz

Political Typology 2026

Take our quiz to find out which one of our nine political typology groups is your best match.

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