Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
Summary of Findings The American public expressed strong news interest in the earthquake in China last week even as the news media remained heavily focused on the presidential campaign. In spite of modest coverage of both the earthquake in China and the cyclone that hit Burma, the public had a fairly good sense of the […]
The bipartisan U.S. Commission on International Religious Freedom released a report on May 2 that listed 11 “countries of particular concern” – countries whose governments have allowed or participated in violations of the right to freedom of religion or belief. Although the commission did not list Iraq as one of the 11 countries, it said […]
Summary of Findings Americans continue to hold their local and state governments in fairly high esteem, but positive views of the federal government are at their lowest point in at least a decade. Only 37% of people say they hold a favorable view of the federal government, while 58% express an unfavorable opinion. By comparison, […]
Summary of Findings Long one of America’s best-known and best-liked media figures, Oprah Winfrey saw her popularity slip after her endorsement of Barack Obama last year. A new survey shows that her image has not recovered, and opinions about the talk show host have become increasingly divided along partisan political lines. Currently, 68% of Americans […]
Summary of Findings Barack Obama may be building an insurmountable lead in the Democratic primary race, but the public is sending a strong message to journalists and pundits: It is too early to declare, as some already have, that the race is over. Fully 72% of the public – including comparable percentages of Democrats, Republicans […]
Summary of Findings The proportion of Americans who say that the earth is getting warmer has decreased modestly since January 2007, mostly because of a decline among Republicans. Republicans are increasingly skeptical that there is solid evidence that the earth has been warming over the past few decades: just 49% of Republicans say there is […]
The phrase “generation gap” came into vogue in the 1960s as a way of describing the wide gulf in values, beliefs and lifestyles that emerged between baby boomers and their parents and grandparents. Indeed, this difference between younger and older people played out sometimes turbulently in the ’60s in virtually all aspects of life, including […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.