Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Robo-Calls Now Lead Other Forms of Campaign Outreach
As Congress considers a proposal to put restrictions on pre-recorded campaign calls, or “robo-calls,” the frequency of such calls is increasing. Overall, 39% of voters say they have received a pre-recorded call about the campaign, up from 25% in November. In other campaign findings, Democrats are more likely than Republicans to engage in campaign activities […]
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Clinton Controversy Heavily Covered but Obama Maintains Visibility Edge
Summary of Findings Hillary Clinton’s retraction of her claim that she came under sniper fire while visiting Bosnia in 1996 was one of the main campaign storylines last week. But the controversy over her statements did not resonate as widely as the furor over statements made by Barack Obama’s pastor earlier in March. Roughly four-in-ten […]
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Courting Catholics in 2008
The presidential candidates have recently intensified their efforts to woo Catholic voters, underscoring the election-year significance of this key swing constituency. Pew Forum Senior Fellow John Green discusses Catholic voting trends in past elections, the challenges facing the campaigns as they reach out to Catholics and how the church’s growing Hispanic population may impact future […]
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Obama Weathers the Wright Storm, Clinton Faces Credibility Problem.
Summary of Findings The videos of Rev. Jeremiah Wright’s controversial sermons and Barack Obama’s subsequent speech on race and politics have attracted more public attention than any events thus far in the 2008 presidential campaign. A majority of the public (51%) said they heard “a lot” about the videos, and an even larger percentage (54%) […]
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A Portrait of American Catholics on the Eve of Pope Benedict’s Visit to the U.S.
When Pope Benedict XVI arrives in the United States on April 15, he will find a Catholic Church that is undergoing rapid ethnic and demographic changes, and whose flock is quite diverse both in their religious practices and levels of commitment, as well as in their social and political views. And, as this portrait of […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
