Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Publications
Summary of Findings Monica Lewinsky’s testimony in the investigation into allegations of sexual misconduct against Bill Clinton failed to spark any new interest in the scandal. Similarly, American attitudes toward the importance of the story or the merits of impeachment were unaffected by reports that she recanted her denial of a relationship with Clinton.
Introduction and Summary As Congress heads home for the summer campaign season, both parties face tough sells for their election themes. Despite Democratic charges of a Republican-led do-nothing Congress, Americans see the 105th Congress as no different than others in recent memory. But the GOP will have to shore up its image on issues, as […]
Introduction and Summary Public interest in the White House sex scandal has not increased at all with the news that President Clinton and Monica Lewinsky will soon give grand jury testimony. Only 29% of Americans are following news of the controversy very closely, despite a torrent of media coverage. News interest is nearly identical to […]
Introduction and Summary Political consultants have clear consciences: Most do not think campaign practices that suppress turnout, use scare tactics and take facts out of context are unethical. They are nearly unanimous — 97% — in the belief that negative advertising is not wrong, and few blame themselves for public disillusionment with the political process. […]
Introduction and Summary Americans continue to express a strong sense of individualism. They believe their destiny is in their own hands and that hard work will be rewarded. But they also believe that society should level the playing field so that everyone has an equal chance to get ahead. The public credits business for much […]
Introduction and Summary Washington’s leaders and the American public are out of step with one another. Public distrust of government is paralleled by a belief among members of Congress, presidential appointees and senior civil servants that the American public is too ill-informed to make wise decisions about important issues. Washington leaders also significantly underestimate the […]
Introduction and Summary A unique survey research experiment finds that public opinion polls, as they are typically conducted, do not understate conservative opinions or support for the Republican Party. Conservative critics of the polls have charged that these surveys are politically biased. A methodological study by the Pew Research Center finds little evidence of this, […]
Introduction and Summary Americans continue to distrust the government, although there are signs that hostility toward government has begun to diminish. There is also considerable evidence that distrust of government is strongly connected to how people feel about the overall state of the nation. Today, personal satisfaction is soaring, the economy is thriving and confidence […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.