Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Background Hometown Bloomfield Hills, Mich. Age 62 Religion Latter-day Saint (Mormon) Education Harvard Business School, MBA, 1975 Harvard Law School, J.D., 1975 Brigham Young University, B.A., 1971 Candidate Website www.mittromney.com/ Candidacy Status Formally declared candidacy Feb. 13, 2007.Formally withdrew candidacy Feb. 7, 2008.Endorsed John McCain Feb. 14, 2008. Political Experience Governor of Massachusetts, 2003-2007 Chairman, […]
Religious Profile Margin of error: ± 3.5% Sample size: 1,166 Data from the Pew Forum’s U.S. Religious Landscape Survey. 2008 North Carolina Primary Exit Poll Results No polling information was collected for the Republican primary. Source: 2008 National Election Pool Exit Poll as reported by MSNBC 2004 North Carolina General Election Results No worship attendance polling information […]
The latest survey by the Pew Research Center for the People & the Press includes analysis of the candidate preferences of major religious groups. These charts are based on results among registered voters interviewed in People-Press surveys conducted on the dates indicated. For a Nov. 2 analysis of the candidate preferences of likely voters, see […]
Overview Barack Obama holds a significant lead over John McCain in the final days of Campaign 2008. The Pew Research Center’s final pre-election poll of 2,587 likely voters, conducted Oct. 29-Nov. 1, finds 49% supporting or leaning to Obama, compared with 42% for McCain; minor party candidates draw 2%, and 7% are undecided. The survey […]
Summary of Findings Many more Americans are turning to the internet for campaign news this year as the web becomes a key source of election news. Television remains the dominant source, but the percent who say they get most of their campaign news from the internet has tripled since October 2004 (from 10% then to […]
On Nov. 12, 2008, the U.S. Supreme Court will hear oral arguments in Pleasant Grove City v. Summum, a case that could change how public parks display religious messages such as the Ten Commandments. The Pew Forum provides a brief overview of how the case progressed to the Supreme Court and how the two sides […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.