Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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As Turks prepare for national elections on June 12, they are increasingly upbeat about the direction of their country. And at a time when publics around the world generally remain gloomy about their economies, Turks are becoming more positive.
Overview Far more Americans say that the cost of the wars in Iraq and Afghanistan has contributed a great deal to the nation’s debt than say that about increased domestic spending or the tax cuts enacted over the past decade. Six-in-ten (60%) say the cost of the wars in Iraq and Afghanistan has contributed a […]
Americans have decidedly negative reactions to the candidates running for the Republican presidential nomination. Asked for a single word to describe the GOP field, the top response is a variation on “unimpressed,” with 42 mentions. Overall, 44% offer negative words to describe the Republican candidates, 19% use neutral words and just 12% use positive words. […]
Nearly three years after the financial crisis that sent the nation’s economy into a tailspin, the public expresses mixed views of Wall Street. Nearly half of Americans (47%) say that Wall Street hurts the U.S. economy more than it helps, while 38% say it helps more than hurts; 15% offer no opinion. These findings, from […]
For more on how a candidate’s marital and family life affects voters’ views, click here. Generally, the issues matter most in voters’ judgments about presidential candidates, but personality, character and values are not far behind. This is especially the case in the primaries where differences between candidates of the same party tend to be modest. […]
Senior Research Specialist Aaron Smith will discuss “Emerging Trends in E-Government” on a panel at the Digital Citizen Satisfaction Summit in Washington, DC.
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.