Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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It’s Still the Economy Mr. Clinton
Report Summary Despite an upsurge in consumer confidence, the attention of the American public continues to be focused on the economy. Nearly two out of three Americans (62%) believes that the economy is still either in a recession, or in a depression, while only 34% of the public thinks that an economic recovery has begun.
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Press Sees Coverage as Having Hurt Bush Election Chances
Report Summary A substantial majority (55%) of the American journalists who followed the 1992 presidential campaign believe that George Bush’s candidacy was damaged by the way the press covered him. Only 11% feel that Gov. Bill Clinton’s campaign was harmed by the way the press covered his drive to the presidency. Moreover, one out of […]
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Voters Say ’Thumbs Up’ To Campaign, Process & Coverage
Report Summary The American electorate feels better about itself and better about the campaign process than it did four years ago. A panel back post-mortem survey of voters conducted the weekend following the election found 77% of Americans thinking they learned enough during the campaign to make an informed choice between President George Bush, Governor […]
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Voters Still Paying More Attention to Perot
Report Summary Despite his slippage in some candidate standing polls in recent days, Ross Perot continues to command more voter attention than George Bush and Bill Clinton during the last full week of “Campaign 92”. At week’s end, 39% of voters said they had heard the most about Perot in the news media, 26% named […]
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1993 – Priorities for the President
Report Summary Over the course of the ten days in October that shaped the final leg of this election campaign Ross Perot has brought several issues into sharp focus that have convinced a significant number of voters that he is the candidate most capable of handling them.
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Perot is Back
Report Summary Ross Perot’s surge in the polls is drawing somewhat more support from Bill Clinton than from George Bush, and the third party candidate seems poised to make more gains that might further narrow Bill Clinton’s nationwide margin.
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One in Three Flunk Bush Ads
Report Summary A Times Mirror Center survey conducted October 14-18 reveals that the American electorate continues to react more negatively to George Bush’s campaign commercials than to those of each of his rivals. A majority of voters who say they have seen Bush commercials in the past week rate them poorly – 34% give them […]
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Clinton and Perot the Focus of Voter Attention
Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while […]
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Public Tunes Bush Out
Report Summary George Bush is losing the air wars to challengers Bill Clinton and Ross Perot. While the President may be getting as much media coverage and buying as much advertising as his rivals, voters this past week say they have heard most about Clinton and Perot.
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Clinton Maintains Lead as Bush Campaign Struggles
Report Summary Bill Clinton is in as solid a position with American voters as was George Bush four years ago at this time. The Arkansas Governor’s 53% to 38% lead over President Bush has stabilized and his support is as firm as Bush’s was in September of 1988.
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
