Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
All
Publications
Report Summary We undertook this latest survey of the Times Mirror Center for The People & The Press, America’s Place in the New World, in an effort to discover where the nation’s top non-governmental leaders believe America is today, domestically and in foreign affairs, and where it should go in the post Cold War world. […]
REPORT SUMMARY The American public is expressing wary support for the Clinton health care reform plan, as many Americans attempt to balance the strong appeal of guaranteeing universal access with questions, if not doubts about, how much protection the Clinton approach will actually provide, what it will cost and to what extent it will restrict […]
Report Summary Most Americans say they still haven’t made up their minds about Bill Clinton. But the President’s personal image has been weakened by a belief that he can’t get things done and a feeling that he breaks his promises. Six months into office few Americans can cite a Clinton achievement without prompting, and the […]
Report Summary American public opinion is being distorted and exaggerated by the voices that dominate the airwaves of talk radio, clog the White House switchboard when a Zoe Baird stumbles, and respond to call-in polls. In the current environment, these new voices of public opinion can caricature discontent with American political institutions, rather than genuinely […]
REPORT SUMMARY Many Americans think the press is being unfair to Bill Clinton, and the public most often complains that the media has come to an earlier judgment about this President’s performance than it did about his predecessors. But the public does not blame the press for being too critical of Bill Clinton, nor for causing […]
REPORT SUMMARY In just two months, the wide margin of public support for the Clinton economic package has narrowed dramatically, and Americans are now closely divided over whether Clintonomics will pay dividends in the long run. The public is further split on whether President Clinton can get his package passed in Congress, and most Americans […]
REPORT SUMMARY Two-thirds of America’s doctors prescribe fundamental reform for the health care system of this country, and they seem ready to swallow a pill they have rejected for generations — significant outside control of medicine. A nationwide survey of medical doctors by the Times Mirror Center for the People and the Press found 58% responding […]
REPORT SUMMARY A substantial majority of the American people continues to support Bill Clinton’s economic program, even as an uneasy and critical tone dominates the conversations and discussions of the plan among a remarkably high proportion of the public. At the same time, the poll also finds most Americans seemingly willing to wait for a […]
REPORT SUMMARY As their standard of living goes from bad to worse and uncertainty about the future increases, the Russian people have soured on democracy. By a margin of 51% to 31% Russians say they now favor a strong leader, rather than a democratic form of government to solve their country’s problems. Only 17 months […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.