Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Report Summary The American electorate has changed its allegiances more dramatically and rapidly in recent weeks than perhaps ever before in campaign history. However, the size of the shift is so large and the commitment of voters to its recipient, Governor Bill Clinton of Arkansas, is so tenuous, that voting intentions could again change dramatically […]
Report Summary On the eve of the Democratic Convention, Governor Bill Clinton has taken a giant step toward improving his personal image. A Times Mirror poll conducted on Wednesday and Thursday evening of this week finds 59% of the voting age public having a favorable impression of the Democratic candidate VS. 34% unfavorable. This is […]
Report Summary Unannounced candidate Ross Perot has pulled ahead of George Bush and Bill Clinton in the latest nationwide Times Mirror survey, but for all the talk of Perot’s connection with voters, his strength against Bush and Clinton is almost matched by non candidate Norman Schwartzkopf.
Report Summary While George Bush, Bill Clinton, and Ross Perot have all criticized 1992 campaign press coverage, the three candidates might be surprised to learn that many members of the press community share their negative views.
Report Summary Times Mirror’s Survey V in the series “Campaign 92” indicated a virtual three way tie between the three presidential candidates if the election were held today. But the survey’s principal focus was on the nature and intensity of voter support for each of the candidates, and voter knowledgability about where each of the […]
Report Summary The civil disturbance in Los Angeles that followed the Rodney King verdict has taken its toll on George Bush’s standing with the voters. Times Mirror’s latest nationwide survey, conducted April 30 – May 3 finds the President deadlocked with Democratic challenger Bill Clinton and Independent candidate Ross Perot. 33% of the 1301 respondents […]
Report Summary The American political landscape is marked by what appears to be the early stages of a massive voter rebellion against their presidential choices and their check kiting Congressmen. Times Mirror’s latest survey finds that discontent with Congress as an institution is coming home to affect individual incumbent members of Congress. Thirty-nine percent of […]
Report Summary The President’s approval ratings have slipped below 40% for the first time ever, a significant gender gap is re-emerging, and two traditionally strong constituencies — the affluent and younger voters — are starting to edge away from the President. While the now famous unnamed Democrat beats the President, the public still believes Bush […]
Report Summary While the eyes of Washington have been focused on the presidential primaries, most Americans have paid much more attention to the Mike Tyson rape trial, the Winter Olympics, and reports about the U.S. economy.
Report Summary The American public is divided on the issue of whether marital infidelity is something voters should consider when judging a candidate for the presidency. At the same time, a 52% majority of Americans who know of the charges against Clinton say that if they were heading a news organization they would report them. […]
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Take our quiz to find out which one of our nine political typology groups is your best match.
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.