Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Public Gives Press “C” Grade For Campaign Coverage
Report Summary With few exceptions, American voters were not very pleased with the way the press covered the fall election campaign. Exit surveys, which questioned over 20,000 voters as they left the polling booth, found the media getting average or below average grades for its work on the midterm elections. Fewer than half of respondents […]
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Democrats Recover But GOP’s Turnout Edge Looms Large
Report Summary The latest nationwide Times Mirror Center voter survey reveals considerably more support for Democratic congressional candidates than just a few weeks ago. But the survey continues to show an unprecedented plurality of registered voters inclined to vote Republican. More importantly, as the election nears, it also finds the GOP with a sizeable lead […]
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Democratic Congressional Prospects Worsen
Report Summary A majority of Americans say they are inclined to vote for a Republican congressional candidate this fall. If they act on their intentions, it will be the first time in modern political history that the GOP carries the popular vote.
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Gloomy Doctors and “Scared Public” Spurn Clinton Plan But Favor Reform Principles
Summary of Findings Over the past 12 months Americans and their physicians have been frightened by the health care reform debate, and have soured on the “Clinton plan”. But both the public and medical doctors continue to strongly support universal coverage as the core element of the changes they seek in the nation’s health care […]
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Economic Recovery Has Little Impact on American Mood
Report Summary Despite signs of an economic turn around, Americans remain highly dissatisfied with the state of the nation, financially burdened and fearful about their futures. From an economic point of view, continued discontent with earning power of American jobs is inhibiting celebration of the economic recovery. From a political one, preoccupation with Whitewater is […]
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Whitewater Weighs Down Clinton in Public’s Eyes
Report Summary The Whitewater scandal is sapping public confidence in Bill Clinton. Almost as many Americans now disapprove, as approve of the way the President is handling his job, and there is a growing belief that the Whitewater case is disrupting the government’s ability to deal with major policy issues such as crime, healthcare reform, […]
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Public Backs Clinton on Gun Control
Report Summary As concern about crime has supplanted the recession as the public’s single greatest worry, Americans express strong support for Bill Clinton’s efforts to control the use of handguns. Most also say they would like to see the President challenge the National Rifle Association, which a growing number of Americans feel has too much […]
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Clinton Successes Repair Image
Report Summary As his first year in office comes to a close, Bill Clinton has significantly repaired his personal image. Although his approval ratings have yet to reach the 50% mark, Americans have a vastly improved impression of the President’s ability to accomplish his goals than they had earlier in the year.
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America Divides Over Asia
Report Summary As with NAFTA, American opinion leaders and the American public have conflicting views about Asia. A plurality of opinion leaders believe Asia is now more important to the United States than Europe, a recent survey found, while the public (by a 50% to 31% margin) continues to see Europe as most important. The […]
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Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
