Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
All
Publications
Correction: Two of the tables (27 and 28) from the original survey have been updated. Please download the revised version of the survey summary, as well as the full report, below. Survey summary (.pdf) Full survey report (.pdf) Much has been said in recent years about the growing identification of religious conservatives — especially Evangelical […]
Overview For the first time since the Vietnam era, foreign affairs and national security issues are looming larger than economic concerns in a presidential election. The Sept. 11 attacks and the two wars that followed not only have raised the stakes for voters as they consider their choice for president, but also have created deep […]
Summary of Findings With three months to go until the presidential election, the American public remains largely dissatisfied with economic conditions and with President Bush’s stewardship of the economy. Two-thirds rate the national economy as “only fair” or “poor,” while just one-third judge it to be “excellent” or “good.” Accordingly, Bush gets low ratings for […]
Despite Sen. John Kerry’s military background and his campaign’s concerted efforts to court veterans, he runs no better among this group than Al Gore did four years ago. Based on surveys conducted March, May, June and July, men who have served in the armed forces favor Bush over Kerry by a 49% to 40% margin. […]
by The Pew Hispanic Center and the Kaiser Family Foundation Field Dates: 4/21/04 – 6/9/04 Respondents: Nationally-representative sample of 2,288 Latino respondents age 18 and older In order to better understand how the Hispanic population, both voters and non-voters, see the political choices facing the nation this year, the Pew Hispanic Center and the Henry […]
Candidates, political organizations and the news media are paying greater attention to Latino voters in 2004 than in any previous election year.
The rapid growth of the Latino population has been a subject of intense public attention since the 2000 Census reported a 58% increase over the 1990 total and later Census Bureau estimates concluded that Hispanics had surpassed African Americans in number.
10:30am-Noon Washington, D.C. Speakers: Congressman David Price (D-NC) Congressman Mark Souder (R-IN) David Brooks, columnist, The New York Times; Contributing Editor, Newsweek E.J. Dionne, Jr., Senior Fellow, The Brookings Institution; columnist, Washington Post Writers Group Moderator: Luis Lugo, Director, The Pew Forum on Religion & Public Life LUIS LUGO: Good morning, and thank you all […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.