Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Numbers, Facts and Trends Shaping Your World
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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by Andrew Kohut in the New York Times
Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a […]
Results for the Mid-October 2004 political survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,568 adults, 18 years of age or older, during the period October 15-19, 2004. For results based on the total sample, one can say with 95% confidence that […]
10:00am-11:30am Washington, D.C. MR. BOB WEINBERG: Friends, we are about to begin the program while you continue to enjoy this delicious luncheon. And the speakers, I’m sure, will be up to the challenge of competing with the clacking of the knives and forks. I’m Bob Weinberg, the president of the American Association of Jewish Lawyers […]
10:00am-Noon Washington, D.C. Speakers: J. Bryan Hehir, Parker Gilbert Montgomery Professor of the Practice of Religion and Public Life, John F. Kennedy School of Government, Harvard University Charles Krauthammer, Columnist, The Washington Post* Walter Russell Mead, Henry Kissinger Senior Fellow, Council on Foreign Relations Louise Richardson, Executive Dean, Radcliffe Institute for Advanced Study, Harvard University […]
Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]
Summary of Findings By two-to-one, voters who watched the first presidential debate believe that John Kerry prevailed. But the widely viewed Sept. 30 showdown did not result in a sea change in opinions of the candidates. As a consequence, George W. Bush continues to have a much stronger personal image than his Democratic challenger, while […]
Results for the early October 2004 political survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,233 adults, 18 years of age or older, during the period October 1-3, 2004. For results based on the total sample, one can say with 95% confidence […]
Amid shifts in demographics and partisan allegiances, registered voters are now evenly split between the Democratic Party and the GOP.
Americans’ views of politics and elected officials are unrelentingly negative, with little hope of improvement on the horizon. 65% of Americans say they always or often feel exhausted when thinking about politics. By contrast, just 10% say they always or often feel hopeful about politics.
Pew Research Center’s political typology provides a roadmap to today’s fractured political landscape. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the 2021 survey reveals deep divisions in both partisan coalitions.
Partisanship remains the strongest factor dividing the American public. Yet there are substantial divisions within both parties on fundamental political values, views of current issues and the severity of the problems facing the nation.