Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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A Look at the Numbers
So far, the 2008 primaries and caucuses have been anything but predictable – comebacks, fallbacks, not to mention surprised pollsters. But a closer look reveals some common themes that have emerged, despite a still-forming consensus about nominees. read the full article at nytimes.com
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The Impact Of “Cell-Onlys” On Public Opinion Polling
Summary of Findings The proportion of Americans who rely solely on a cell phone for their telephone service continues to grow, as does the share who still have a landline phone but do most of their calling on their cell phone. With these changes, there is an increased concern that polls conducted only on landline […]
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Personal Faith and Candidate Image in the 2008 Campaign
From Mitt Romney’s December speech on religion in American politics to Barack Obama’s efforts this month to label himself a “committed Christian,” the personal faith of candidates has played a significant role in the 2008 campaign. Pew Forum Senior Fellow John Green answered questions about the history of faith in presidential politics, campaign efforts to […]
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The South Carolina Democratic Primary in Black and White
The results in Saturday’s Democratic primary in South Carolina offer important evidence — if not yet answers — to three big questions in this campaign: Can Barack Obama solidify all segments of the black vote behind him? Can he be competitive among white voters, especially in the South? And can we trust pre-election polls in […]
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Raising McCain
Nearly lost in the blizzard of recent poll reports were the findings of a Gallup survey that the current Republican frontrunner, John McCain, might well give each of the two Democratic frontrunners a run for their money. When Gallup asked 1,598 likely voters whom they’d back if the presidential election were held today, respondents chose […]
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An Even More Partisan Agenda for 2008
Summary of Findings With the economy slowing and the stock market reeling, there is greater agreement among Republicans and Democrats that strengthening the nation’s economy should be a top priority for the president and Congress in the coming year. By contrast, partisan differences over the importance of other domestic issues — such as dealing with […]
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Laura Bush’s Declining Favorability
Summary of Findings Laura Bush, once almost universally liked, has seen her favorability ratings slip along with her husband’s over the past three years. Currently, a slim majority of Americans (54%) say they have a favorable impression of the First Lady, down from 70% in August of 2004. The number saying they have an unfavorable […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
