Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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Does McCain Need Evangelical Voters?
John McCain has been subject to criticism from evangelical Christian leaders, such as James Dobson, in recent weeks. Pew Forum Senior Fellow John Green looks at the importance of the evangelical vote for the McCain campaign, the impact of Mitt Romney’s withdrawal on the race for the Republican nomination and the challenges posed by religious […]
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Many Democrats Say Media Tougher on Clinton than Obama
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Public Sees Candidates Focusing on Economy
Summary of Findings Public interest in economic news remained high last week as 40% of Americans followed news about the condition of the U.S. economy very closely. Nearly one-in-four Americans (23%) listed the economy as the single news story they were following more closely than any other, placing it second only to the presidential campaign. […]
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Where Men and Women Differ in Following the News
A look at the public’s news interests over the past year shows continuing differences between women and men in the types of news stories that they follow very closely. Women consistently express more interest than men in stories about weather, health and safety, natural disasters and tabloid news. Men are more interested than women in […]
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McCain’s Support Soars, Democratic Race Tightens
Summary of Findings Barack Obama and John McCain have made significant gains in support as the field of candidates has narrowed in both parties. John McCain now leads 42%-22% over Mitt Romney among Republican voters nationally. Support for McCain is up 13 points since mid-January, and he currently draws about twice as much support as […]
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Hispanics in the 2008 Election: Arizona
Arizona’s Hispanic population is the sixth-largest in the nation. Nearly 1.8 million Hispanics reside in Arizona, 4% of all Hispanics in the United States. There are 673,000 eligible Hispanic voters in Arizona, 4% of all U.S. Hispanic eligible voters.
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Hispanics in the 2008 Election: California
California’s Hispanic population is the largest of any state in the nation. More than 13 million Hispanics reside in California, 30% of all Hispanics in the United States. There are over 5 million eligible Hispanic voters in California, 28% of all U.S. Hispanic eligible voters.
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Hispanics in the 2008 Election: Colorado
Colorado’s Hispanic population is eighth-largest in the nation. More than 927,000 Hispanics reside in Colorado, 2% of all Hispanics in the United States. There are over 404,000 eligible Hispanic voters in Colorado, 2% of all U.S. Hispanic eligible voters.
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
