Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day. The press is sometimes called the fourth branch of government, but in the U.S., it’s also very much a business – one whose ability to serve the public is dependent on its ability to attract eyeballs and dollars.
Over the years, the Center’s approach to these indicators has evolved along with the industry, carefully considering the metrics, sectors and format in which the data appear. Instead of a single summary report, our approach is to roll out a series of fact sheets showcasing the most important current and historical data points for each sector – in an easy-to-digest format – a few at a time. (State of the News Media reports from 2004-2017 are archived as PDFs and available here.)
5 key takeaways about the State of the News Media in 2016
The State of the News Media in 2016 is uncertain, with daily newspapers looking shakier than ever, digital advertising and audiences continuing to grow, and TV news mostly seeing gains in revenue.
Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
Crowdfunded Journalism: A Small but Growing Addition to Publicly Driven Journalism
The number of journalism projects funded through Kickstarter has grown over time, totaling more than 650 projects and nearly $6.3 million by mid-September 2015.
In 21 states, local newspapers lack a dedicated D.C. reporter covering Congress
Between 2009 and 2014, the number of Washington-based reporters for local newspapers accredited by the Senate to cover Congress declined by 11%.