Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
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The Internet and Democratic Debate
As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this year’s campaign season.
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Candidates Battle Over First-Time Voters, Mothers
A Closer Look at Key Groups
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Voters Impressed with Campaign
Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters 96% believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]
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Polls Apart
by Andrew Kohut in the New York Times
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Race Tightens Again, Kerry’s Image Improves
Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a […]
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About the Surveys
Results for the Mid-October 2004 political survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,568 adults, 18 years of age or older, during the period October 15-19, 2004. For results based on the total sample, one can say with 95% confidence that […]
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American Jews and the Current Challenges of Church-State Separation
10:00am-11:30am Washington, D.C. MR. BOB WEINBERG: Friends, we are about to begin the program while you continue to enjoy this delicious luncheon. And the speakers, I’m sure, will be up to the challenge of competing with the clacking of the knives and forks. I’m Bob Weinberg, the president of the American Association of Jewish Lawyers […]
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Liberty and Power: A Dialogue on Religion and U.S. Foreign Policy
10:00am-Noon Washington, D.C. Speakers: J. Bryan Hehir, Parker Gilbert Montgomery Professor of the Practice of Religion and Public Life, John F. Kennedy School of Government, Harvard University Charles Krauthammer, Columnist, The Washington Post* Walter Russell Mead, Henry Kissinger Senior Fellow, Council on Foreign Relations Louise Richardson, Executive Dean, Radcliffe Institute for Advanced Study, Harvard University […]
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Signature Reports
Beyond Red vs. Blue: The Political Typology
Our typology sorts the public into nine groups based on their political and cultural values, not their party – painting a picture of American politics with far more than two colors.
Political Typology 2026
Take our quiz to find out which one of our nine political typology groups is your best match.
Behind Trump’s 2024 Victory, a More Racially and Ethnically Diverse Voter Coalition
Pew Research Center’s in-depth study of its survey respondents who voted in the 2024 election examines turnout, voting patterns and demographics.
How Changes in Turnout and Vote Choice Powered Trump’s Victory in 2024
In this interactive feature, explore how changes between the 2020 and 2024 elections in how – and whether – people voted helped to return President Trump to office.
